Anime vs Manga: Their Unique Differences and Similarities Anime vs Manga: Understanding the Differences and Similarities When you enter the vibrant world of Japanese storytelling, two terms you’ll frequently come across are anime and manga. Though they are often mentioned together, anime and manga have distinct characteristics that set them apart. In this article, we’ll […]
Types of Home Loans: Unveiling the Differences Between Conventional and Refinance Options In the ever-evolving world of home financing, understanding the nuances between various loan options is crucial for making informed decisions. Among the most common yet distinct choices available to homeowners and potential buyers are conventional loans and refinance loans. This article aims to […]
B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than that. Even the way these audience groups make decisions is miles apart. B2B buyers make purchasing decisions after doing […]
Social Differences in Remote Work by Adam | November 7, 2022 Remote work has gone through a renaissance following the COVID pandemic in 2020. Programs were modernized, people found a routine, and for many businesses it’s a change they won’t come back from. As early as 2025, 22% of the workforce will be completely remote. […]
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that, she worked for two years at LocalEdge. We discussed some of the early SEO strategies used when she was doing SEO at her previous job. Her […]
It’s no secret that we marketers love our acronyms (CTA, CPC, MQL, PPC, etc.). Two that are regularly misused are SEO and SEM, and that’s fair enough because they have a lot in common. However, SEO and SEM are not the same, and they require vastly different skillsets, investments, and timeframes to see results. In […]
Three Differences Between Managers and Leaders Three Differences Between Managers and Leaders When people think of managers and leaders, they usually conjure up images of autocratic, rigid figures with little in common with the team-oriented and flexible personalities that make up the bulk of management. This might be because many people have never really had […]
There are so many sources of information about your prospective customers. You have website analytics, email campaign data, advertising stats, and more. The question isn’t where to find customer data — it’s how to manage it. You need a tool that can turn your data into actionable information. One option is a customer relationship management […]
If your business is aiming to grow your presence around the world, content needs to be carefully crafted to have maximum impact on the culture you are aiming for. Marketers need to consider the buyer persona in terms of demographics, interests, education, career, and identity. A global content marketing strategy also requires awareness of different […]
Pop quiz: when you hear the words “marketing” and “advertising,” do you think they’re the same? Some marketers use these words interchangeably, referring to marketing as advertising and vice versa. However, the truth is, these two concepts are quite different. Related, but different. Knowing the difference might not be the single most important thing you […]