Google today has rolled out more specific, descriptive and contextually helpful names for the structured data error reporting it shows in Google Search Console rich result status reports, the Google Search Console URL inspection tool and Rich Results test. As Daniel Waisberg of Google clarified on Twitter “Don’t panic! It’s just a change of names.” […]
Everybody who works with Digital Marketing must know how to create great content, launch successful campaigns and measure results from those actions. Google Analytics is the main tool used to know how good those results are in terms of conversions, behavior and user experience. However, changes will come in 2023, as we’ve been discussing here […]
So it seems like Facebook and Instagram won’t be shut down in Europe after all. As you may recall, early last month, there was a sudden burst of speculation around the future of Meta’s apps in Europe after Meta shared this note in an update to the SEC: “In August 2020, we received a preliminary […]
This week was pretty busy, we had the third Google product reviews update and I go deep into this algorithm update. We saw what I called a Spring 2022 Google search update, Google did not confirm it and it was unrelated to the product reviews update. Google released some data on how search improved, how […]
Data is the most valuable asset any organization has, and using it correctly can help them increase market penetration, brand recognition, and profitability. But, to make the most out of your data, you need to perform proper data analysis to extract meaningful insights and make informed business decisions. Like sales teams use data to forecast […]
Data growth seems undisputable. In 2020, every person generated 1.7 megabytes of data per second and today it would take a person more than 180 million years to download all the data from the internet. There is definitely an opportunity to consume this data to make decisions, and this is the reason why 94% of […]
How to be Social With Cookieless Tracking Data Whether you’re scrolling through social media on your phone or working from home on your laptop, your digital devices are collecting your data. Apps and websites use many different components in order to track consumers online behavior, much of this information is then used in marketing products […]
Cybercrime methods have become more sophisticated, resulting in an increase in data breaches, phishing attacks, and more. And it’s not just large enterprise companies at risk — 43% of cyber attacks target small businesses. The same study finds that 60% of small businesses that are victims of a cyber attack go out of business within […]
Google is having a hard time holding on to its data in Google Search Console. Google posted yet another data logging issue on its site, this time it impacted the performance reports for all – Google Search, Google Discover, and Google News. This happened between February 1st through February 3rd. When you login and view […]
Have you ever had that feeling of being monitored all the time? Every place you go, every step you take? Well, Google is being sued by attorneys general in different US states for using “deceptive and unfair practices” to obtain user location data. Basically, the lawsuit accuses the world’s biggest search engine of using “dark […]