Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video content is arguably the most valuable kind there is. For modern businesses, knowing how to effectively track […]
Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. Marketing experts are debating the excessive use of AI-generated content without human editing and its notable consequences, and, more recently, Google’s latest core update […]
UnitedHealth Group has paid an undisclosed ransom to hackers in an attempt to retain patient data that may have been compromised. The attack, which happened in February, affected patients of Change Healthcare, a division of United’s Optum. “This attack was conducted by malicious threat actors, and we continue to work with law enforcement and multiple […]
It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more. HubSpot, Litmus, Rock Content, […]
A new lawsuit alleges that the U.S. Securities and Exchange Commission (SEC) has been illegally tracking the data of Americans who have invested in the stock market. The lawsuit, filed by the New Civil Liberties Alliance last week in Texas, claims that the agency has been illegally collecting data through the “Consolidated Audit Trail” program […]
Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization Introduction: The world of digital marketing is in a perpetual state of evolution. From the advent of the internet to the rise of social media and mobile technology, marketers have continually adapted their strategies to stay relevant in an ever-changing landscape. […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Data presented solely in the form of numbers and written words can get extremely confusing and convoluted fast. […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Diagrams can help a team visualize and execute large-scale projects and events more efficiently and successfully. For years, […]
YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: […]
Moving a lead down the funnel and converting them into a customer is only half the battle of growing a strong customer base. If you manage to turn a prospect into a lead and finally into a paying customer, you can’t stop there. A drop-off of meaningful engagement is the easiest way to lose valuable […]