How to be Social With Cookieless Tracking Data Whether you’re scrolling through social media on your phone or working from home on your laptop, your digital devices are collecting your data. Apps and websites use many different components in order to track consumers online behavior, much of this information is then used in marketing products […]
Cookieless is a keyword that has been thrown around quite a bit recently. Seasoned digital marketers have known for a while that cookies, the little bits of code that can track users across websites, are going out of style. Whether you’re affected by the phaseouts or not, depends on what kind of affiliate marketer you […]
As the digital age advances, more and more data is generated and collected in Digital Marketing. Users leave traces as they browse the web every time they click a link or go to a page. Imagine, then, the volume of data in the Big Data universe. The data websites collect from users are called cookies. […]