Customers aren’t always ready to buy from the get-go. It’s like going in for a kiss on the first date. Slow down, buddy. Winning customers isn’t a one-time tactic. It’s an ongoing strategy that involves different stages, and these stages make up effective customer lifecycle marketing. Nail your touchpoints and timing, and you could earn […]
When someone actively fills out a form, that’s a good sign that they are incredibly engaged. Why else would they take time and volunteer information about themselves? That’s a great time to follow up with content, an email, or even direct outreach from someone on your team to ensure they stay engaged. Better yet, follow […]
Are you sick of answering the same questions over and over again? Are you sick of answering the same questions over and over again? Are you sick of answering… Just kidding. We’ll stop. You already know how irritating it is to answer repeat questions. You can save yourself the headache by automating your customer service […]
Within the Buffer Advocacy team, we’ve experimented with a few different training formats including live training at meet-ups, training over zoom, lightning talks, and recorded training. Training together as a team often fosters a sense of community and feels energizing! In contrast, watching a training video alone can feel isolating, and we hadn’t quite cracked […]
How do you provide a meaningful customer experience that will enhance customer loyalty and accelerate the growth of your business? The short answer is data. The data you use to run your business is your most valuable asset and it’s important to have it organized and structured in a way that makes it easy to […]
Today’s buyers have unlimited choices, making it harder to keep customers and earn new ones. The deciding factor for a purchase often comes down to the relationship a customer has with the business, making every interaction a crucial touchpoint. With important communications coming from transactional emails like order confirmations, billing notifications, and updates that occur […]
Acquiring new customers gets more focus in marketing circles, but keeping those that have already made a purchase is just as – if not more important, and in order to do that, you need to have a retention strategy, which not only looks to maintain connection and engagement, but also meets each audience’s evolving needs […]
Home Business Magazine Online Even though globalization and technology improved the ease of doing business, some risks are still present. One of the most common risks is data security, especially for e-commerce businesses. Your e-commerce business handles sensitive customer information; thus, keeping your network secure is vital. Additionally, your business may also handle customer data […]
In a perfect world, every new buyer you bring into the fold would turn into a lifelong loyal customer. Growing your revenues and profits would be easy with less emphasis on acquiring new customers. Unfortunately, we don’t live in a fantasy world. Customers often leave for reasons you can’t control, such as no longer needing […]
Imagine you’ve come across a new phone case you like and buy it. You’re so happy with the new case that you review it online and recommend it to a friend. Unfortunately, your phone case cracks a few days later. “No problem,” you think, “I’ll just return it.” But when you return the case, the […]