With the online world and mobile technology becoming increasingly large parts of people’s lives, it’s never been easier to connect with new customers. But people don’t just want to connect with the companies and brands they buy from anymore. They want to build actual relationships that feel intimate and personal. Data and digital marketing have […]
When customers visit your website, buy your products, use your services, or call your account managers, they want to have a positive experience with your brand. With more consumer options, businesses are increasingly relying on a great customer experience (CX) to differentiate themselves. Improving the customer experience has been shown to provide a significant return […]
Reputation has been included for the first time in this Magic Quadrant, the research profiles 14 of the most advanced vendors SAN RAMON, Calif., Dec. 02, 2021 (GLOBE NEWSWIRE) — Reputation, the global leader in reputation experience management, has been named in the 2021 Gartner Magic Quadrant for Voice of the Customer (VoC) report1. This […]
So, you’ve probably heard that content is king. While that may be true, there is a new player in town. Interactive content, and it’s ready to take over the digital marketing world. In fact, it already has. Most marketers agree interactive content is great at generating leads, improving user experience and boosting sales. But can […]
Are you finding that your marketing campaigns aren’t getting the results you want? Or that your products aren’t standing out from the competition? Or maybe you’re struggling to get customers to convert before they bounce from your site? For many marketing and business performance problems, customer segmentation can provide new insights and strategies that make […]
Not surprising, social media Channels are important to attract new customers. In the past, however, the role of the social network was primarily to bring the consumer to an external shopping platform (e.g. in 2020. It’s about social trade, facilitated by tools like Instagram shopping and TikTok shopping. According to a recently from Emplif. conducted […]
According to The Knot, 96% of couples planning to marry in 2020 have changed their original plans to accommodate evolving COVID conditions and to keep an eye on the health and safety of guests. Because of this, 88% of couples who decided to have a ceremony and reception in 2020 had to adjust their celebrations […]
It’s impossible to deliver a truly connected customer experience that builds relationships when marketing and sales pitches are separated. Current sales engagement solutions have gaps that leave both sales and marketing in the dark. Sales reps are unaware of maintenance campaigns, while marketing has no insight into 1: 1 sales pitches – resulting in fragmented […]
It’s no secret that SMS drives more engagement, more loyal customers, and incredible growth for brands of all sizes. In fact, 90% of text messages are read within 3 seconds, but more than 60% of marketers don’t use SMS for marketing or retention (Texted). There are so many ways for businesses to get involved through […]
This article was contributed by Nicole Ortmann, Customer Insights Analyst. At ActiveCampaign, we really believe in the power of listening. While our commitment to responding to customer feedback was just as important to us with 10 customers as it was with 150,000 customers, we had to repeat the way we hear and understand your needs. […]