As your business grows, so do your challenges and opportunities. You’ll eventually need to start focusing on tasks like hiring, competitive analysis, and budgeting – all without losing steam on your marketing and sales strategies. Your personalized experience and great service are what you got those first customer wins, but now that you’re hitting scale, […]
WhatsApp customer service is an important component of any brand’s social customer care strategy. Companies using WhatsApp for customer service can offer everything — Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Why use WhatsApp for customer service WhatsApp […]
To determine who is your customer, you should create buyer personas that summarize your target audience’s demographics, wants and needs. Creating a buyer persona means researching your customers and competitors, determining your audience’s needs, and assessing how your product’s benefits overlap with these needs. Knowing who your customer is helps you narrow your marketing needs, […]
Losing an engaged customer can feel a lot like going through a breakup. After all the time and effort it takes to build a customer relationship, watching a person disengage from your company, perhaps never to return, can create a sense of dissatisfaction in even the best entrepreneurs and marketers. The good news is that […]
When your relationship with a customer goes deeper than the surface, understanding all of the ways they interact with your business can become more difficult. Important details could fall through the cracks. Fortunately, ActiveCampaign’s Customer Experience Automation (CXA) capabilities and 860+ integration connections help keep track of all customer interactions and details over time. The […]
When your relationship with a customer goes deeper than the surface, understanding all of the ways they interact with your business can become more difficult. Important details could fall through the cracks. Fortunately, ActiveCampaign’s Customer Experience Automation (CXA) capabilities and 860+ integration connections help keep track of all customer interactions and details over time. The […]
Meeting Your Customer Day occurs on the third Thursday of every quarter (January, April, July, October) and is a great reminder to reach out to your customers and let them know how important they are to you. Contact with your customers creates trust and shows that you value their business. Now it’s easier than ever […]
We all know that engaging customers across all channels is incredibly important to maintaining relationships with them and driving growth. Whether you’re an established company that just made the move to digital engagement or just recently started your business, it’s important to communicate effectively with your customers and prospects. Here at ActiveCampaign, we make sure […]
This article is a round-up of Growth Decoded – a show that explores the relationship between customer experience and business growth, one topic at a time. to register here and conquer the customer experience! The only show you will need about the customer experience “We know that the customer experience is crucial if you want […]
With the online world and mobile technology becoming increasingly large parts of people’s lives, it’s never been easier to connect with new customers. But people don’t just want to connect with the companies and brands they buy from anymore. They want to build actual relationships that feel intimate and personal. Data and digital marketing have […]