The 5 greatest buyer concepts solved in 2021

We all know that engaging customers across all channels is incredibly important to maintaining relationships with them and driving growth. Whether you’re an established company that just made the move to digital engagement or just recently started your business, it’s important to communicate effectively with your customers and prospects.

Here at ActiveCampaign, we make sure that all of our 150,000+ customers have the tools they need to grow their business through exceptional customer experiences. This applies to every interaction, no matter which channel and no matter where the customer is on their journey.

We constantly strive to offer every customer the best possible product. So let’s take a look back at the top 5 ideas that customers like you delivered in 2021 that have been turned into live features and updates within the platform!

1. Automation of sales engagement and 1: 1 emails

Current solutions to sales engagement have loopholes that can create problems for both marketers and salespeople, which is particularly important to avoid for fast-growing companies. While sales reps may not be aware of nurturing campaigns, marketing managers don’t always have visibility into 1: 1 sales pitches – resulting in fragmented customer experiences.

With sales engagement automation, you can send 1: 1 sales emails from your preferred email provider – think Gmail, Outlook, or Yahoo! It helps you connect in-person sales follow-up to your broader marketing engagement and automate the personal touch on a large scale.

2. Custom objects

Custom Objects give you a complete picture of each customer and their touchpoints with your business by unifying data from the apps you use most so that you can act on that data

With custom objects in ActiveCampaign, you can use critical customer data to create powerful workflows and automate customer experiences that make your business stand out – and accelerate your growth. Help all teams build a deep customer understanding by having a complete record of how each customer came into contact with your company.

Leverage the data that matters to your business to deliver new customer experiences that drive growth. Get all the relevant information you need to align your team with the full context of all of your customer relationships. When everything you need is visible and actionable, your team can quickly rally and win together.

3. Content manager

Today you need the ability to create content quickly, across multiple channels, on a large scale, while maintaining brand consistency. One of the most time consuming and error prone aspects of this process is asset management.

The Campaign Builder is such an integral part of the platform and to make sure we were improving the experience for our customers we gathered important feedback from customers in order to make the content manager the best on the market.

Now you can use the Content Manager to upload, organize, find and share images that will be used in forms and campaigns. Use the new improvements for:

• Bulk uploads for uploading multiple images to the Content Manager at the same time, saving valuable time
• The ability to create custom folders to organize your pictures
• Keyword tagging that makes it easy to find images
• Sorting options for displaying images according to specific criteria and groupings

4. The new email designer

It makes sense that our email designer is the most reviewed aspect of the platform: email marketing automation is the backbone of most marketing engagement strategies. While other channels emerged and are optimized on the entire ActiveCampaign platform, email marketing automation still has the highest ROI for every dollar spent and is critical to customer loyalty.

Our users expect email design to be dynamic, reliable, and intuitive so they spend less time composing emails and more time creating great experiences throughout the customer journey. We look forward to continuously providing the best possible service to every customer with this new designer.

Register now on the waiting list in order to access the new functions at an early stage!

5. Dashboard Improvements: Ecommerce & Pages

Over the past year there have been some big improvements to two key dashboards within the platform. If you can’t see what works and what doesn’t, what’s the use of a tool?

With the newly updated ecommerce dashboard, you can gather actionable insights that will increase sales frequency and value, and track a customer through to conversion. See the metrics of all of your connected ecommerce stores so you can track performance with recommendations on how to grow your business.

The dashboard works with major integrations like BigCommerce, Shopify, Magento, Square, and WooCommerce. Use the dashboard to view a contact’s engagement throughout their journey, and set performance metrics and benchmarks to track success over time.

In addition to an improved ecommerce dashboard, we’ve made important updates to the Pages dashboard this year based on customer feedback. Now it is easier for you to stay organized and deliver great, large-scale web experiences to your customers.

You can now use Table View to see the most relevant information and understand all of the pages you’ve created, from unpublished drafts to active pages. We are very excited about further improvements to the Page Dashboard, particularly focusing on improving page performance and identifying areas for improvement.

Are you interested in providing ideas and feedback that could help make improvements and updates to the ActiveCampaign platform? let us know here, and you could see one of your ideas take shape.

Cheers to a probably fantastic year 2022!