Customer Advertising Ideas – Get to know your clients

Meeting Your Customer Day occurs on the third Thursday of every quarter (January, April, July, October) and is a great reminder to reach out to your customers and let them know how important they are to you. Contact with your customers creates trust and shows that you value their business. Now it’s easier than ever to celebrate this day and build deeper relationships with your customers.

All week we’ll be providing you with ideas on how to get to know your customers a little better. If you missed it, here are all these tips in detail.

1. Use social media to connect with customers

One of the most important things in marketing is making sure people are getting relevant messages. Not only about where they live, but also about their interests and where they are in their customer journey.

Every detail about a contact is a way to segment them into audiences. When the right messages reach the right people, you’ll see a lot more retention and sales.

One way to send specific messages to a specific audience is by using a Facebook Custom Audience. And you can easily add contacts to Facebook Custom Audiences after they subscribe to one of your lists.

Henry Reith, COO at Oh Crap, uses Facebook Custom Audiences in her ActiveCampaign automations to educate her Oh Crap “Family” on Oh Crap’s mission to get non-compostable poop bags out of landfill.

“We can do a lot of subtle marketing using this Facebook integration with ActiveCampaign. It has completely changed the way we do marketing and allowed our emails to go from family to family. We don’t have to sell so hard on the email because they recently saw us on Facebook.” —Henry Reith, COO at Oh Crap

To get the most out of your Facebook integration with ActiveCampaign, try the Add contact to Facebook audience after subscribing to automation recipe!

2. Build better profiles for better engagement

If you take the time to get to know your customers but don’t retain the information you learn, you’re missing an opportunity. As you get to know your customers, make sure you remember what you’ve learned. You can use this information to create an engaging experience for your customers.

A crucial part of this personalized experience is understanding where each customer is on their journey. With ActiveCampaign, Your Income Space co-founders Ashley and Brett Noble can use what they’ve learned about their clients to segment their lists. These segments allow them to communicate with their audience with content that makes sense and is timely for them.

“We quickly realized that it’s about communicating with our audience, how we segment our audience, and that we speak to them personally based on their behavior and actions.” – Ashley Noble, co-founder of Your Income Space

To provide the best customer experience, your message should be relevant to every contact you send to. But how do you categorize a list of hundreds (or even thousands) of new contacts after they submit your online form?

Consider Creating contact segments with tags based on their responses in a form’s custom fields. This allows you to speak more personally to people with similar tags.

Similar to the automation above by using the Tracking form personalization As an automation recipe, you can use tagging to create an authentic experience for your customers by using their individual responses in an automated, personalized email.

3. Celebrate what matters to you

A simple way to celebrate your customers is to collect and remember data that matters to them. Once you have your customers’ birthdays, anniversaries, and other important dates, you can help them feel celebrated by adding coupon automation to your coupon marketing strategy.

This automation helps you celebrate customers on a specific date, e.g. B. on their birthday or the anniversary of their registration with you.

You can Use this email automation for birthday and anniversary coupons to send your customers…

• birthday wishes
• birthday rewards
• birthday promotions
• An anniversary email
• loyalty promotions
• Special birthday offers
• anniversary vouchers

…which reward all customers and build customer loyalty.

4. Find out who your customers know

When contacts refer their circles to your business, they reward you with new business. Why not reward them in kind?

Word of mouth and peer recognition are powerful marketing tools that cannot be budgeted or bought. It happens when a contact likes your product so much that they endorse it in their social circles. Rewarding these contacts shows that their business and support is important to you.

ActiveCampaign has one automation recipe which uses Xoxoday Plum’s powerful integration to send your contact a reward. The automation is triggered when the contact forwards your specified referral email.

How this automation works:

1. The contact enters the automation when they forward your specified email.

2. The contact reaches the CX Apps Xoxoday Plum promotion and a specific reward is sent to the contact.

5. Ask for their opinion

People love giving feedback and that feedback is used in so many different ways. Whether your business is physical, online, or a mix of both, listening and responding to your customers is what differentiates you from your competitors. Collecting feedback from your customers helps you gain valuable insights that allow you to better understand different customer groups, spot trends early, and most importantly, get feedback on new product ideas.

In the case of CLIMB Digital Business, working on behalf of RIBstore.de, a UK-based ship maintenance business, discovering a new revenue stream was as simple as asking customers what type of boat they own and unveiled two entirely new segments they weren’t expecting.

“For one of my customers in the shipping industry, we send all new customers an email with the subject line ‘I’m curious…’. We ask them what type of boat they own – which helps segment the list. It’s my best performing email campaign with a 68% open rate and a 50% response rate…” – Dai Jones, CLIMB Digital Business.

Here are just a few ways to gather feedback throughout the customer lifecycle:

If you can imagine it, you can automate it, and we probably have a recipe for it! Choose from over 500 recipes in the ActiveCampaign automation recipe library.

We even have some industry-specific recipes:

And integration-based: