Deciphering Growth: Delivering Marketing Greatest Practices To Improve Buyer Expertise

This article is a round-up of Growth Decoded – a show that explores the relationship between customer experience and business growth, one topic at a time. to register here and conquer the customer experience!

The only show you will need about the customer experience

“We know that the customer experience is crucial if you want to have a successful business. But how are you? actually Improve it? What are the things you can do What are the things that nobody tells you? “

These questions kept coming up in meetings with the multimedia content creators at ActiveCampaign. Furthermore, how could ActiveCampaign provide responses to these questions in an engaging and consistent way?

How about a show Not a podcast or webinar, but a show. With guests and segments and picture-in-picture. What would that look like?

Input: Deciphered growth – a show that will help you grow your business by determining the customer experience piece by piece.

Each episode would focus on a single topic or aspect of the customer experience. Over the course of one episode, the show answered questions that viewers actually wanted answers to.

Questions like:

• What is the theme?
• Why is it important?
• How do you apply it to your business?
• Are there any tips for getting started with the topic?
• What are some common mistakes or misunderstandings related to the topic?
• What are some best practices?

The team would research and provide knowledge, but also with real customers and experts who had real experience with each episode theme.

The vision: a serial video show that offers tactical advice, useful information and an honest conversation about the customer experience that wasn’t full of acronyms and buzzwords.

The team selected a list of 10 topics to focus on and learned how to produce a live internet video show. We took classes, read articles, watched tutorials and thought a lot about the show.

The show went live in April 2021 – literally and figuratively.

Growth Decoded was streamed live from the auditorium stage at the ActiveCampaign Chicago Hub and simultaneously on the internet and on ActiveCampaigns using a tool called WireCast. transfer LinkedIn profile and Youtube channel In the at exactly the same time.

A few weeks later, it re-aired and Facebook added to the simulcast’s list of channels.

Multiple cameras, segments from customer interviews, features from ActiveCampaign team members, and even a teleprompter were used in the show!

With each successive episode, the production of the show evolved. Processes were created, implemented, iterated, adapted and improved – or discarded entirely.

In 2021, Growth Decoded aired 20 episodes in 1.6 seasons:

• 16 episodes on specific customer experience topics
• 2 repetitions of high-demand episodes
• 1 episode with the most important insights from season 1
• 1 episode of the “Top Moments of 2021”

Some parts of the show haven’t changed from the first episode until today, but many have changed.

Deciphering the evolution of growth

One of ActiveCampaign’s core values ​​is “Iterate Everything, Always” – and that value is certainly alive and well on the set of Growth Decoded. From the first “dress rehearsal” of the first episode – everything on the table and subject to change.

Some of the bigger changes include:

• Convert from a live show with pre-recorded segments to a fully pre-recorded show with live interaction and engagement
• Interviews that once aired entirely as a continuous section are now cut into sections and woven together by a narrative that alternates between formats
• The ethos of the show is evolving from quirky and confused to educational and helpful
• The spread of the show began as a live broadcast on social media platforms and is now premiering on a digital events platform with live chat, polls and shared resources to complement the show’s content
• The show was shortened from over an hour per episode to just over 30 minutes

These changes result in a higher quality show that offers viewers more value, insight, and a more cohesive viewing experience.

What hasn’t changed is the goal – to help viewers conquer the customer experience by examining and understanding the various aspects that contribute to it.

Growth Decoded has an impressive list of past guests who have shared an incredible amount of knowledge and insights throughout the life of the show.

Guests include ActiveCampaign customers:

• Sven Alwerud, Senior Director Digital and eCommerce at Koia
• Leah Neaderthal, founder of Smart, gets paid
• Dr. Ada Barlatt, founder and data scientist at OperationsAlly
• Melissa Love, founder of The Design Space
• Johnathan Young, E-Commerce Manager at J! NX
• Dawn Manske, founder of Made for Freedom
• Sven Braam, co-founder and CEO of Sneleentaxi
• Jovana & Milena Vujnic, marketing consultants at BumperLeads
• Brandon Kirkland, founder of EpicShops
• Elan Zusman, founder of ZigiMedia

ActiveCampaign partner:

• Peter Coffee, VP of Strategic Research at Salesforce
• Neha Varshnaya, director of platform marketing at Thinkific
• Brianna Haag, Director of Demand Generation at Hopin
• Ashley Levesque, VP Marketing at Banzai

Industry experts and thought leaders:

• Mark W. Schäfer
• Chase Dimond
• Ann Handley
• Joel Klettke
• Amanda Robinson
• Mike Donnelly
• Zontee Hou
• Michael Barber
• Jay bear
• John Jantsch
• Lee Odden
• Carla Johnson
• Rachel Mann
• Scott Frothingham
• Melanie Deziel
• Joe Pulizzi

The topics range from “Marketing Automation” to “Email Subject Lines” – from “Sales CRM” to “Site Tracking” and from “Landing Pages” to “Abandoned Cart”.

Each episode explores a topic, introduces a guest who is an expert on that topic, and finds out how that topic fits into the customer experience puzzle.

Key qualifications

We learned a lot throughout the show and researching how different topics contribute (or detract from) the customer experience. However, in each episode 2 themes reveal themselves without this being the case.

These 2 topics are an integral part of any customer interaction and can improve or destroy your customer experience. If you do them well, you win. Your customers have a positive experience and remain your customers.

The topics are:

1. Know your customer
2. Manage your customers’ expectations

These two topics help educate the business owner or contributor about every aspect of the customer experience. They tell you not only what to say, but also where, how and when to say it.

These topics will help you decide what tools to use, what words to use, and what content to create. These two topics focus on the factor that is most important to the success of your business: the customer.

The Growth of Growth Decoded: Decoded

Growth Decoded focuses on consistently delivering useful information on relevant topics. You don’t have to be an ActiveCampaign customer to get something out of the show – just care about the customer experience and what it takes to make it better.

From the beginning we made it our mission to make the customer, the viewer, the audience – the hero of the show. The show is a way to help us all learn more about the customer experience and, ultimately, improve the experience that companies deliver to their customers.

This mission has helped grow the show’s reach to over 8000 subscribers with tens of thousands of views on various platforms. The show has always been about learning and sharing what you’ve learned with ActiveCampaign customers and anyone who wants to learn!

ActiveCampaign uses Growth Decoded to deliver customer value and create new customer experiences for our audiences as well. We can help our customers with our solution to solve problems, save time and better understand the specifics of the customer experience.

With Growth Decoded we are able to deliver better results to our customers through best practices and knowledge in marketing!

And Growth Decoded uses ActiveCampaign to communicate with our audience about:

• Upcoming consequences
• Exclusive content
• Giveaways
• Upcoming topics
• Feedback
• Suggestions for future episodes and guests
• Where you can see existing episodes

Show subscribers and attendees are tagged in ActiveCampaign and added to automations aimed at promoting and developing them.

Members of The Grow Team (Growth Decoded subscribers) will receive helpful articles, event invitations, and more information on how to use ActiveCampaign to solve their problems and make their lives easier.

We live in an incredible time when anyone can be a TV station if they want. We are able to connect in real time with people from all over the world, collaborate and create a community with people.

With Growth Decoded, we can share our knowledge of marketing, sales and customer experience with people from anywhere – from anywhere. And we do it!

Heading into 2022, Growth Decoded will end the final episodes of Season 2 and regroup with 10 new topics for 10 new episodes of Season 3!

Join the grow team today!

This article is a round-up of Growth Decoded – a show that explores the relationship between customer experience and business growth, one topic at a time. to register here and conquer the customer experience!