For the original iTunes version, click here. Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan shared […]
Tag Archives: pillars
The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions. The slide says The 3 Pillars of Ranking: Body: What the document says about itself Anchors: What […]
The jury is in: You can’t build a reputation for creating high-quality content on social media without having solid content pillars in place. And the reason for that is simple. People crave consistency. Social media users want to know what you’re going to talk about, when you’re going to talk about it, and what kind […]
Looking to update your SEO approach? Building out your strategy under content pillars can be a beneficial process, providing more in-depth insight into key areas and elements, which can then help your pages rank better in Google Search. It can also help you come up with more content ideas, build your niche authority, and guide […]
Acquiring new customers gets more focus in marketing circles, but keeping those that have already made a purchase is just as – if not more important, and in order to do that, you need to have a retention strategy, which not only looks to maintain connection and engagement, but also meets each audience’s evolving needs […]
Marketing budgets have always been put to the test. But the arrival of the pandemic nearly two years later and its ongoing presence continue to underscore the need to spend efficiently and effectively. It is therefore more and more important to measure accurately and holistically, especially as brands are increasingly using new channels and platforms […]