Ever wondered why March Madness-themed emails flood your inbox every year? This three-week US phenomenon features 68 college teams battling it out from noon till night. But it’s more than just basketball; it’s a social and cultural fest that marketers shouldn’t miss out on. Many current NBA stars had their moments of glory as college […]
Ecommerce is more than just selling products online; it’s about understanding and reacting to consumer behavior and preferences. With the landscape evolving rapidly, businesses must be agile and informed. ActiveCampaign’s report, ‘Coupons, Discounts & BOGOs (Oh My!),’ provides an in-depth look into the incentives that motivate the modern consumer. This report is a vital resource […]
There are many email marketing platforms out there, and they offer services that range from free to relatively expensive. What your company needs has to do with the size of your brand and your marketing budget. Here are eight questions you should ask yourself before choosing an email service provider: How intuitive and easy-to-set-up is it? […]
Automating your marketing tasks seems like a dream come true for many companies, but you might be wondering: How will it affect your customer experience strategy? After all, there’s little point in pouring time into developing catchy drip campaigns if your automation strategy will scare off customers. There are three cycles that consumers go through […]
Lead scoring is an effective way to track contacts’ engagements, creating a temperature gauge to plan future messaging and targeted sales outreach. Similar to playing any game, scores make sense only if you have rules and goals to determine how points are scored. Think of lead scoring as gamifying your marketing and sales process. The […]
Today’s sales pipelines can have dozens of touchpoints. Keeping up with your customers is a challenge for any business, and even more so for small businesses and solopreneurs. But with customer relationship management software, you can bring all the data you’ll need for your sales and marketing strategies into a single platform. It boosts your […]
In the world of marketing, time is of the essence, and efficiency is key. Crafting an impactful email campaign is no exception. That’s why we’re excited to announce our current work on the new campaign workflow that can help streamline and expedite your email creation process. In this blog, we’ll take you on a journey […]
Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These changes apply to all senders, with a more pronounced impact on deliverability for bulk senders. ActiveCampaign is committed to supporting you through these changes, providing the tools and support needed to maintain compliance with evolving email […]
If you ask any digital marketer what mediums are at the top of their list, you’ll likely hear about newsletters and email marketing. For many companies, newsletters are #1. But, what is a newsletter and how can you start using them in your business? Let’s take a look at what a newsletter is, some best […]
Millions of people worldwide will celebrate St. Patrick’s Day this March. If your business maintains a newsletter, you likely have a few of those celebrants on your list. Maybe this is your first time running an email campaign for this holiday, or you’re looking for ideas. Either way, you’re in the right place. This article […]