Email marketing is one of the most powerful tools in a marketer’s toolbox. Consider the following statistics from our email marketing benchmark report: The average email open rate is 26.8% The average click-through rate is 1.89%. Additional studies show that email converts 40 times more customers than social media and generates a 3600% ROI. The […]
In this article, you’ll get answers to these questions about sales pipelines: What is a sales pipeline? A sales pipeline is the steps you take to turn a potential customer into a paying customer. Sales pipelines show you how many open deals you have and which deals need attention. A sales pipeline is essential for […]
As one of the most popular landing page builders, Unbounce has its share of fans and detractors. While the platform does what it says on the tin, i.e., help its users design modern landing pages, it’s not for everyone. Maybe you fall into the camp of people who aren’t impressed by Unbounce’s features or price […]
If someone off the street asked you to explain a microsite, could you do it? This post will teach you: What is a microsite – and is it a smart marketing choice for your business? How to use a microsite to help your business 2 great microsite examples to help inspire your own What is […]
Building a good waitlist landing page is no simple feat. You’ll need a skilled team of developers, copywriters, SEO specialists, marketing strategists, UX/UI designers, and analytics experts to design a viral page. That means you’ll also need to invest a significant sum in such a page. Is it worth it? Are there any budget-friendly ways […]
Have you ever had an email with an open rate of 104 percent? Wait, is that even possible? How can you have an open rate higher than 100? I have yet to achieve the mythical, 100+ percent open rate (my best is a unique open rate of 82%), but it is possible to do. If […]
White papers are precious types of written content. They help companies showcase their expertise, address industry challenges, and provide actionable guidance. These resources offer an affordable and highly effective means for businesses to connect with their audience and achieve an impressive return on investment. But you can only reap the benefits of your publication if […]
With billions of emails being sent globally every day, competition for the inbox is more aggressive than ever. According to Validity, 1 in 6 messages sent never reach the inbox. As mailbox providers get more secure and sophisticated — consider Google’s machine learning and rule-based algorithms, for example — domain reputation is now more important […]
Would you pay $10 or $100 for a lead in a pay-per-click (PPC) campaign? You’d pick $10. Everyone wants to pay the least possible amount for lead acquisition. But only a few pay attention to what actually lowers this cost. In this post, we’ll discuss one of the major factors that can lower the overall […]
If you’re on the hunt for automated lead generation software, it can be difficult to assess the solutions available and make a decision. Each software offers its own unique features and benefits that will help you address your pain points and drive results. In this article, we’ll thoroughly explore some of the best automated lead […]