How do you get people to give you their email address? Where do your best email subscribers, leads, and customers come from? Email is one of the oldest online channels, but it’s still crushing it. Smart marketers invest in email marketing. As everyone hops on the email acquisition train, some parts of email acquisition are […]
Congratulations on starting a business! The next big task on the list is making a great first impression with your target audience. First impressions at this stage determine the awareness, trust, and authority your brand will get. These then dictate your conversion rates and sales volume. One of the ways you can capture the attention […]
Well-researched and curated knowledge will always have a market. This has been evident in the ebooks space. In 2022, the global ebooks market was valued at $19.95 billion and is projected to reach $32.19 billion by 2032. So, no, it’s not too late to get on the ebooks train and transform your knowledge into a […]
Moving a lead down the funnel and converting them into a customer is only half the battle of growing a strong customer base. If you manage to turn a prospect into a lead and finally into a paying customer, you can’t stop there. A drop-off of meaningful engagement is the easiest way to lose valuable […]
Selling a house goes way beyond just adding a “Buy Now” button to your website. In real estate, it’s about building a genuine relationship with your leads, deeply understanding their needs, and successfully guiding them through one of the most significant purchases they’ll ever make. Now, the key to building any meaningful relationship is adopting […]
Content creators, marketers, bloggers, podcasters, social media managers, and other flavors of creators are always thinking about how to best manage the relationships they have with their clients, customers, sponsors, partners, and collaborators. If you’re a creator yourself, have you thought about how to do this as your business scales? For content creators with smaller […]
Creating a lead magnet that adds value to your target audience is a significant investment. Unfortunately, having a valuable lead magnet does not guarantee its success. Unless you have a clever strategy for promoting the lead magnet, chances are your investment will go down the drain. You don’t want that. Creating a lead magnet landing […]
As a coach, you’re well aware of the transformative power of your work, guiding clients through their personal and professional challenges toward clarity and success. Yet, with its scheduled sessions and face-to-face interactions, the traditional coaching model only fits some clients’ lifestyles or needs. You might notice that some potential clients hesitate, not because they […]
Have you ever clicked on an ad and gone to a page that was only about one thing? That’s a landing page. Have you ever gotten an email about an upcoming event and clicked-through to a page specifically for signing up? That’s a landing page. Landing pages are everywhere because they’re an incredibly useful marketing […]
We are thrilled to announce an exciting new chapter in ActiveCampaign’s journey – the future opening of a technology and product-focused hub in Krakow, Poland! This strategic move marks a significant milestone in our mission to empower businesses worldwide with intelligent marketing automation. Why Krakow? We’ve been diligently searching for the perfect location to expand […]