If your business has nailed putting shingles down, but your roofing marketing strategy seems a bit leaky, you’re in the right place! While getting my Master’s in Digital marketing between 2020 and 2022, I took a side hustle with an American marketing agency. Our three-member team back then, with limited knowledge of the roofing industry, […]
In a year where nearly every marketer we speak with is being asked to “do more with less,” we were hit with an undeniable, time-sensitive, admittedly crazy idea: to host a free, 29-hour, global, virtual event. Each presentation would focus on helping attendees learn how to #MakeMoreTime in 2024 via technology, strategy, and process improvements. […]
Easter is coming! And though the holiday remains deeply religious, it has grown to be quite the commercial holiday. Check this out. In 2023, 81% of Americans celebrated Easter with the consumers planning to spend approximately $24 billion. This is a sure spike from the $20.8 billion spent in 2022. So, while you get lost […]
Mother’s Day email marketing can take your business sales to the next level if you play your cards right. Think about this: it’s a day when people are eager to spend big on gifts for the mothers in their lives. Lucky for you, you have just the right product or service to help put a […]
Easter is coming! And though the holiday remains deeply religious, it has grown to be quite the commercial holiday. Check this out. In 2023, 81% of Americans celebrated Easter with the consumers planning to spend approximately $24 billion. This is a sure spike from the $20.8 billion spent in 2022. So, while you get lost […]
Today, you have a wide selection of sales enablement software solutions with varying functionality and features that you can choose from. Choosing the right enablement software can be a long process as you discover what features your own sales team needs to drive new business and retain existing customers. In this article, you’ll discover the […]
If you’re a marketer, you know that there are hundreds of email marketing software tools you can use to enhance your strategy. It’s not only a big decision to adopt a new tool but also to research and choose the right tool that’ll work best for your business. While sending out mass emails is commonplace […]
Do any of these statements sound familiar? “You need a landing page.” “You need more landing pages.” “You can do that with a landing page.” You’ve probably heard statements similar to this, if not these exactly. After all, landing pages are powerful digital marketing tools that drive web traffic toward a specific action. Yet, many businesses […]
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So, you’ve got new leads. That’s great! Now what? It’s time to turn your leads into customers. If you’re new to building lead nurturing strategies, you may feel overwhelmed about your next steps. In this post, you’ll learn how to develop long-term relationships with your new leads and how to build four types of email […]