So, Content Marketing Conference (CMC), the largest gathering of content marketers on the planet, started yesterday with amazing keynotes from some of the best digital marketers out there and thematic sessions to help in your planning and creation phases of your content marketing strategy. I’ll dive into these keynotes and sessions to bring the highlights […]
The main word that has guided WhatsApp’s actions throughout this year: Communities. In April, the company shared with its audience their vision for communities. They explained exactly what we could expect from it and which actions they were planning to take for this new feature to become a reality. Well, the time has finally come! […]
Content has become a traditional marketing channel for many SaaS companies. According to ProfitWell, content companies are likely to see 30 percent higher growth rates and 5 percent better retention rates than those not using content marketing. The content marketing game is constantly changing – what used to work for SaaS companies years ago doesn’t […]
Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there’s one audience segment that all modern business owners need to think about when creating a site: users with low attention spans. Evidence […]
You might remember how during the pandemic of 2020, some people believed that the 5G technology was the thing that was causing Covid. The problem with fake news is something we were warned about even before 2019. Many actions have been taken by the media and governments to stop the spreading of false information. So, […]
the $1.5 trillion wellness industry is on the rise – and isn’t slowing down any time soon. This is great for companies like yours, because it means consumers are looking for what you have to offer. It also presents a key challenge: how do you stand out among a sea of competitors? Content is one […]
Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent study by Treasure Data and try to answer why data optimization is so important (and why too much information can be harmful) and how you can start collecting the best type of data today. The […]
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. And marketers need to keep up with trends and changes in the field to bring real results to their brands. What better way to get insights and learn about what’s going on with content marketing than attending […]
Everyone talks about Black Friday marketingbut what about Thanksgiving? People love a feel-good story, and Thanksgiving is the perfect time for it. In 2016, a grandmother in Arizona sent a text message to the wrong number, unknowingly inviting a stranger to Thanksgiving dinner. Although they both quickly realized the mistake, he came anyway. The couple […]
A new survey by SEMRush indicated that most users who search on Google are not satisfied with the search results, needing to refine their queries more to find what they are really looking for. The research noted that: “…Many users are not satisfied with the results of the first SERP and need to refine their […]