Recently, Google shared, through the Chrome DevRel teamsome recommendations for optimizing the performance of Core Web Vitals in 2023. Core Web Vitals gathers the main factors of a page loading experience, as the user accesses and interacts with its elements. They are loading speed (largest contentful paint or LCP), visual stability (cumulative layout shift or […]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include everything from rent to groceries, things are no longer an oversight, but something everyone is paying attention to. With economic changes occurring on an almost daily basis, consumers are reacting. With the cost of goods and services […]
30-second summary: Content does not equal authority: Creating content doesn’t automatically make you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy […]
Opinions expressed by Entrepreneur contributors are their own. ChatGPT, an AI-powered content creation tool, has gained widespread popularity. GPT stands for Generative Pre-training Transformers. It is a type of artificial intelligence (AI) that can generate human-like content by analyzing language patterns and a knowledge database. Marketers are using it to produce massive quantities of high-quality […]
Opinions expressed by Entrepreneur contributors are their own. Social media is the ultimate playing field for content marketing for B2B SaaS brands. But to excel on social media, you need to be consistent. This means you must constantly churn out relevant content for your audience to keep them engaged with your brand. However, creating content […]
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients around the world. we purchased WriterAccessa US-based talent marketplace that provides professional writing services to a wide variety of clients. It was the perfect fit. WriterAccess has an innovative system in place that […]
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Content, we’ve been playing around with the tool and adapting our processes to ensure we’re ready for when GA4 hits the market. In this article, I’ll share our experience with GA4 — from how we’re adjusting to […]
2022 was a challenging year for everyone and no less for advertisers. While user behavior online is continually shifting – in good times and bad – one thing always stays the same: people are wary of ads, and many have developed banner blindness. What does this mean? When a user senses an ad interrupting their […]
I shared an update with our employees today that I want to also share publicly, thus I’m republishing it here on our blog. Here it goes: dear rockers, Today we made the decision to reduce our workforce by 15% percent. Rockers affected have already been informed and met with their leaders for clarity on their […]
Let’s agree that when we talk about SEO, we are looking at the market leader, and pretending otherwise would be beating around the bush. However, it turns out runners-up can’t be ignored, and you might have heard about them. One question won’t be silenced: What about Bing? Microsoft plans to release a version of Bing […]