When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according to the company’s third quarter 2022 earnings reportthey reported 363 million daily active users in the period, an increase of 57 million, or 19% year-over-year. Yes! Maybe you weren’t prepared for this news? That’s […]
The proliferation of content brings all types of information. But sometimes those pieces aren’t 100% true. In October and November, we will be facing important political events worldwide. We have the midterms in the United States and the second round of presidential elections in Brazil. These are perfect times to analyze if our attempts to […]
Opinions expressed by Entrepreneur contributors are their own. Most people see search engine optimization (SEO) as a kind of solitaire. You work entirely in isolation, improving your website and offsite references to maximize your results. To some extent, this is a reasonable way to look at SEO. But if you want to see even better […]
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge facing B2B marketers globally, with 21% identifying this as their top concern, according to new research from LinkedIn. Last month, LinkedIn conducted its Global B2B Marketing Sentiment Survey, revealing that approximately half of the 1,700 senior marketers who […]
Opinions expressed by Entrepreneur contributors are their own. Content, likes, shares — there’s so much more to an online presence than SEO, and we’ve been empowered to do it all. But why are so many entrepreneurs falling short regarding content for their business? The answer is plain and straightforward; they are not a photographer or […]
Opinions expressed by Entrepreneur contributors are their own. Anytime I meet someone who works in demand generation, I ask them: “What tactics work best for you? Or do you have to do everything before any of it works?” They almost always chuckle and say, “You kinda have to do everything.” “Demand generation” is a broad […]
Between the 18th and 20th of October, the Diversity in Practice Summit, held by Blend Edu, took place, which brought together presentations of cases, solutions and good practices of diversity by those who are transforming the corporate world. Also at the event, the winners of the 9 categories — one of which was a popular […]
Google has just announced some changes to the way search results appear on mobile devices. But calm down, these are small changes and they don’t seem to impact SEO strategies much! On the other hand, the goal is to bring more Clarity about the context of searches in the toolfurther improving the user experience. Next, […]
Opinions expressed by Entrepreneur contributors are their own. Around October 2021, my attention got caught by what was happening in the NFT space. If you were there, you certainly felt intrigued at how “pictures of animals” were being sold for hundreds of thousands of dollars. While my first good reaction was skepticism at the general […]
Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you. Even though you set off in the right direction, you may soon be lost and in danger of missing your destination. Successful content […]