TikTok’s For You Page was always known as a personalized algorithm feed, only based on user behavior. But is it, though? According to a recent investigation from Forbessix current and former employees of TikTok and its parent company, ByteDance, claim that this is not the whole story – and there are documents and communications that […]
I have been closely following the launch of ChatGPT, the OpenAI chatbot that has recently caught the world’s attention. With its natural language processing and machine learning techniques, ChatGPT is pushing the boundaries of what we thought was possible for AI. However, as with any new technology, there are risks and opportunities to consider. In […]
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This week, Amazon communicated to stakeholders that one of its social impact programs, the AmazonSmile programwhich supports nonprofit organizations by donating a percentage of shoppers’ purchase value, will be closing soon. The company justified the decision by stating that the program’s impact did not grow as expected after 10 years, and that, “with so many […]
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If you’ve spent any time on social media recently, you’ll have noticed the often-heated discussions around AI. Some vilify it, while others call it the best thing to happen to humanity since the invention of the wheel. Discussions on the uses and ethics of AI are still in their infancy as we try to understand […]
In recent months SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI writer assistants (egLex and ChatGPT), and how their lives will be impacted by this. They need to rethink strategies, considering all these AI tools’ advantages but making sure to maintain humanized experiences. […]
Recently, Google shared, through the Chrome DevRel teamsome recommendations for optimizing the performance of Core Web Vitals in 2023. Core Web Vitals gathers the main factors of a page loading experience, as the user accesses and interacts with its elements. They are loading speed (largest contentful paint or LCP), visual stability (cumulative layout shift or […]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include everything from rent to groceries, things are no longer an oversight, but something everyone is paying attention to. With economic changes occurring on an almost daily basis, consumers are reacting. With the cost of goods and services […]
30-second summary: Content does not equal authority: Creating content doesn’t automatically make you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content is going to rank or go viral, but will help you understand and strategize according to your target audience Are you happy […]