When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always remain the same, right?! And when we talk specifically about consumer behavior, the picture could be no different. With that in mind, it is important for us to constantly track these behavior variations, to make sure we […]
If you know Rock Content, you are probably aware that we are a real beast when it comes to content creation, no false modesty. We have blogs in English, Portuguese, and Spanish that surpass 8 million monthly sessions. And what’s the secret behind that? First, as marketers at Rock Content, we are fortunate in promoting […]
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experience and increase engagement on the platform. Many updates have been launched between 2022 and this year, such as “Collaborative Articles,” which aims to increase engagement using AI, SEO toolsand improved search results. And it continues to improve. For the […]
Although the concept of AI has been around for a long time, it has never felt more attainable than in the last few years. Businesses of all shapes and sizes are utilizing machine learning programs, sometimes without even realizing it. One of the most widely touted AI programs, though, is ChatGPT. This software is a […]
Fanfix is now emerging as a top contender for content creation, preferred by Gen Zers who are now making serious cash on the platform. But, what separates fanfix from other content-hosting platforms? Are there any real benefits of using Fanfix as opposed to other platforms like Onlyfans and Patreon? Recent numbers claim Fanfix is earning […]
While both content and website copywriting are essential for your business, there are some differences between the two. Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. Content, on the other hand, is usually more general information […]
It’s exciting to be able to see new technology and tools released to the public. One of these amazing new tools is the talk of the town when it comes to digital marketing support. ChatGPT, a new artificial intelligence tool, is the most groundbreaking type of AI ever released. In order to use ChatAI to […]
Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related to their ad platforms. These updates promise to optimize advertisers’ work and improve their performance and data analysis in several ways. In this article, I’ll talk about each update and how you can take advantage of these updates […]
Everyone involved in marketing should know what branding is. But there’s so much more to “branding” than a logo and colors. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. Employee branding is a specific type of branding that doesn’t always get the same […]
You’ve just checked the metrics on a piece you wrote a few weeks back and are horrified. Somehow, without you picking up on it, the impressions on that killer post you put together have dropped considerably. This leaves you with two options: Write more content to keep people coming to your website, or Refresh the […]