The key to success in any industry is knowing yours target audience and catering to their needs. Part of this process definitely involves understanding their major pain points, anticipating their needs, and crafting high-quality content to match. But you don’t want to underestimate the effect that a solid localization strategy can have on your bottom […]
GA4, or Google Analytics 4, has announced a new update that can make tracking conversions more flexible for marketers and digital teams. In this article, we’ll help you understand what changed with the update and how marketers can benefit from the new “once per session” conversion counting method. What is the New Conversion Counting Method? […]
With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Have you ever wondered what it would mean for your business to reach this ever-increasing audience? Or, what benefits do you stand to enjoy when you create localized content that resonates with the global […]
There’s no question that having a website is one of the most important factors in running a modern business. But making sure that your website looks better than the competition is more difficult. In fact, 52 percent of users say they will leave a website due to aesthetics. So having a beautiful web design is […]
There’s no questioning the value of a high-end website. Your website acts as the hub for all of your digital activity, and it needs to be a big part of your online presence. However, not every new company can hire a professional designer for web design. If you want a highly-functional website with advanced features […]
When we say “artificial intelligence” do you picture some ultrasophisticated lab, somewhere in Silicon Valley, creating mind-boggling tech that you will never be able to use? Well… That’s not the whole story. artificial intelligence (AI) is the widespread practice of incorporating smart machines and services into our daily lives — to make them better, more […]
The first portion of anyone’s career path involves figuring out what they want to do with their lives and what field they wish to enter. Once they’ve chosen a field, it’s time to plan their future career path. If you’re someone with a crack for dreaming up great marketing concepts and a desire to stick […]
Last week Google released the April 2023 Reviews Update which has a very strong focus on experience. The new documentation from the Google Search Center provides several guidelines on the type of content that the ratings system’s algorithm is looking for and was posted on April 12 on the official Google Search Twitter account. Update […]
Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has changed drastically over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, and the stakes are high when […]
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always remain the same, right?! And when we talk specifically about consumer behavior, the picture could be no different. With that in mind, it is important for us to constantly track these behavior variations, to make sure we […]