Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic nature of the industry. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this […]
Social media planning has become an essential part of nearly every brand’s marketing agenda. And for a good reason. Social media usage continues to be one of the most popular online activities. In fact, in 2021 over four billion people were using social media around the world — a number set to increase to nearly […]
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts. For a long time, our […]
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is the Interaction to Next Paint (INP) that will replace the First Input Delay (FID) in the Core Web Vitals report of Search Console. But don’t worry, this time we won’t be in a rush, as Google has given you […]
As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries. From website development and design to SEO, paid media, and social media, RivalMind’s website notes that “we exist to help companies thrive.” A major component of […]
Time is running out while governments and technology communities around the world are discussing AI policies. The main concern is keeping humanity safe against misinformation and all the risks it involves. And the discussion is turning hot now that fears are related to data privacy. Have you ever thought about the risks of sharing your […]
It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months Artificial Intelligence (AI) and its impacts on those who work online have kept many marketing professionals and content creators awake at night. That’s because while AI systems have become an integral part […]
Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to express themselves, to share their identities, stories, experiences, and also to connect with others. There is no doubt that these brands have provided a space where people of the LGBTQIAP+ community can create content to address those concerns […]
email marketing is inexpensive and offers a high return on investment. It’s also an easy way to reach many people at once. After all, more than 90 percent of the US population has email accounts. Another advantage of email marketing is that it doesn’t take up much time. You can automate many aspects of the […]
Gone are the days when you could develop a following without a website. Even as an established business, your online presence matters more than you may realize. Think of it this way: Your competitors are all online, and if you don’t have a website, they’re going to capture all the traffic that could be yours. […]