GA4, or Google Analytics 4, has announced a new update that can make tracking conversions more flexible for marketers and digital teams. In this article, we’ll help you understand what changed with the update and how marketers can benefit from the new “once per session” conversion counting method. What is the New Conversion Counting Method? […]
Home Business Magazine Online Interview with Author and Life Coach Laura Gassner Otting Have you had a “Wonder Hell” moment? That time when you have achieved success, which gives you an increased hunger for something bigger? Which leads to a great deal of uncertainty, self-doubt, anxiety and stress. According to best-selling author, international speaker and […]
30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The democratization of […]