You’ve just checked the metrics on a piece you wrote a few weeks back and are horrified. Somehow, without you picking up on it, the impressions on that killer post you put together have dropped considerably. This leaves you with two options: Write more content to keep people coming to your website, or Refresh the […]
Meta’s launched a new version of WhatsApp for Windows PCswhich includes an updated UI for multi-person chats, providing more capacity to use WhatsApp for video meetings. As explained by Meta: “You can now host group video calls with up to eight people and audio calls with up to 32 people. We’ll continue to increase these […]
Google has updated the user agent for the AdsBot Mobile Web Android crawler. If you hard-coded this bot for any purposes on your site, you will want to update your code. The new user agent for AdsBot Mobile Web Android is: Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/WXYZ Mobile Safari/537.36 […]
Google’s Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days of a new IP being added to the list of IPs that Googlebot crawls from. “We got a few comments about whether the list is up-to-date; the answer was always yes, within a margin of a few […]
Okay, everyone hates the new tweet view counts – or not so much hates them, as a concept, but hates the way that they’re displayed, which currently produces these types of double line stat summaries. People also don’t like that views are displayed first, at the left of the tweet data display, and Elon himself […]
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I’m wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked into SpamBrain into the update. Google also released a large update to the Search Quality Raters Guidelines, adding […]
Despite its age, email marketing remains one of the most effective online marketing channels out there. It’s affordable, easy to get into, and provides an unbeatable return on investment for companies big and small alike. In this article, we cover everything you need to know to get started with email marketing. Keep reading to learn: […]
Twitter has updated its Professional Accounts option with a new analytics displaywhich provides an updated overview of your overall account performance. As you can see in this example, the new Professional Home display provides a quick overview of all your key performance stats, including total tweet impressions, engagement rate, profile visits and link clicks. As […]
With students returning to school, Instagram has shared an updated version of its Parents’ Guidewhich provides a full overview of the app’s various privacy and control features, along with notes to help parents provide support and guidance for their kids in the app. Which may well be critically important – as Instagram explains: “Some adults […]
Twitter’s slowly adding more options to its Professional Accounts tools, with new, variable link CTAs now being rolled out to business users in the app. As you can see in this example, posted by app researcher Nima OvjiTwitter’s adding another new profile ‘Spotlight’ option, with a customized ‘Link’ display, in which you can choose from […]