Becoming a Thought Leader and Developing a Thought Leadership Strategy in 2022 by Adam | January 7, 2022 Thought leadership has evolved from a fashionable term to a serious strategy for building a company and personal brand in recent years. Thought leaders’ opinions are respected and highly valued by others, and they help them position […]
It seems that we are already living in the future. When we talk about Artificial Intelligence (AI), Machine Learning, robots, and the metaverse, most of us still treat it as Science Fiction. But, in many ways, some of that is already part of our lives. One phenomenon that proves that is the rise of Artificially […]
In the 4th century BC In his book Politics, Aristotle wrote: “Man is by nature social animals”. Many other philosophers throughout history supported the truth behind what Aristotle said. LS Vygotsky confirmed this in Sociocultural Theory of Human Learning and Marshall McLuhan said that new communication technologies are a “global village“. We live in communities. […]
Die meisten Unternehmen sind auf die Idee gekommen, dass Social Media Marketing einen immensen Wert für ihre Marke haben kann. Leider sind sich Unternehmen nicht immer sicher, was dieser Wert ist. Hier kommen Social-Media-Ziele ins Spiel. Wenn es Ihre Spezialität ist, überzeugende Social-Media-Inhalte zu erstellen, kann es einschüchternd sein, wenn Sie geschäftliche Aussagen in soziales […]
Opinions expressed by Entrepreneur contributors are their own. There are entire industries built on the premise of “Go big or go home” — wherein success is defined not necessarily in terms of profitability, but by the ability to find the big market, scale to meet it, then scale even more. The underlying concept is that, […]
The pandemic is with a wide variety of new digital behaviors. When users want something, they want it now and easily accessible. Google trends showed that searches for “news near me” increased threefold worldwide in the past five years. According to the research platform, the new local search functions aim to Improve visibility on local […]
The opinions of entrepreneurs’ contributors are their own. E-commerce is growing in importance as people find it more convenient to shop online, especially when the pandemic breaks out in 2020. Now the e-commerce vertical is ready for 2021. But the initial hurdle remains: How do you position a certain product in front of the exact […]
The power of TikTok cannot be underestimated. Besides being the procrastination tool of choice for many a teen, the app has had a profound impact on sound and culture in the modern world — and savvy businesses everywhere are looking to get in on the action (and money, of course) through TikTok marketing. The video […]
The pandemic kicked off a new wave of digitization in 2020. Businesses worldwide changed their business operations and worked remotely, using new technology to collaborate internally and reach customers. And by the end of 2022, 70% of all organizations will increase their use of digital technologies. Why? Because businesses need digital technology to survive. But […]
Not surprising, social media Channels are important to attract new customers. In the past, however, the role of the social network was primarily to bring the consumer to an external shopping platform (e.g. in 2020. It’s about social trade, facilitated by tools like Instagram shopping and TikTok shopping. According to a recently from Emplif. conducted […]