Opinions expressed by Entrepreneur contributors are their own. franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your […]
Just like Diana Ross in the Supremes and Michael Jackson in The Jackson 5, Beyoncé knew since her early days in Destiny’s Child how to snatch the attention and mesmerize the audience with her talent, voice, and performance. But being just like the others was never enough for the “Queen Bey”. As her verse on […]
Today’s marketing environment offers some pretty huge benefits, including tons of great tools to automate the process. We can look deep into customer profiles, attribute acquisition to specific activities, and meet customers wherever they are. The thing is, they’re kind of everywhere. To meet them there, you have to be everywhere. That’s where your multi-channel […]
The growing popularity of the software as a service (SaaS) business model means stiffer competition in the market. A recent study shows that the global market for SaaS will have an annual growth of 19% in the coming years. You must stand out from the crowd if you want to attract and retain customers. What […]
How to Optimize Your Social Media Strategy for Ultimate Business Growth It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. According to a report by Social Media Examiner97% of small businesses use social media to attract new customers, however 85% […]
Opinions expressed by Entrepreneur contributors are their own. content marketing is bound to keep expanding as businesses continue to make the most of it to grow their brand. Even more promising is how data has become valuable in content marketing as technology keeps experiencing advancement. But, what is data-driven content marketing? Data-driven content marketing is […]
Customers aren’t always ready to buy from the get-go. It’s like going in for a kiss on the first date. Slow down, buddy. Winning customers isn’t a one-time tactic. It’s an ongoing strategy that involves different stages, and these stages make up effective customer lifecycle marketing. Nail your touchpoints and timing, and you could earn […]
Menkind owner Gift Universe has further expanded its specialist gifts business with the acquisition of Prezzybox. Gift Universe says the acquisition, for an undisclosed sum, represents an expansion into the female gifting market, complementing the male-focused Menkind, which is a Top50 retailer in RXUK Top500 research. It comes six months on from Gift Universe’s acquisition […]
Telegram has recently launched Telegram Premium, a new subscription service that offers an exclusive experience for the users. The paid service will offer additional features and first-hand new feature releases, and it costs anywhere between $5 – $6 per month. According to their statement, the goal is to “offer all the resources-heavy features users have […]
Opinions expressed by Entrepreneur contributors are their own. Businesses on all fronts, irrespective of the industry, are headed for a steady climb to adapt to new times and stay afloat. While different businesses have utilized many methods and techniques, content marketing has rapidly become a more powerful tool to achieve this objective. According to Demand […]