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Niche Marketing
Menkind proprietor buys Prezzybox in technique of specialising in area of interest reward web sites
25
Jun
Jun
Menkind owner Gift Universe has further expanded its specialist gifts business with the acquisition of Prezzybox. Gift Universe says the acquisition, for an undisclosed sum, represents an expansion into the female gifting market, complementing the male-focused Menkind, which is a Top50 retailer in RXUK Top500 research. It comes six months on from Gift Universe’s acquisition […]