Today, marketers have the world at their fingertips when it comes to automation. We can design complex email sequences to go out on repeat, automate social media and display ads based on customer preferences, and send abandoned cart recovery emails without lifting a finger. But, this ease of use presents a problem: Many marketers don’t […]
Opinions expressed by Entrepreneur contributors are their own. At least 93 percent of marketers have included influencer marketing in their brand strategy. Additionally, In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts, which means that it’s more important than ever for brands to embrace a […]
Opinions expressed by Entrepreneur contributors are their own. As you may have noticed there are a lot of gurus preaching about how to make money on-line. Some are great and provide real value, some are super shady and are just trying to make a quick buck. Jack Stutz Justin Welsh is the perfect example of […]
Home Business Magazine Online Struggling and new companies and businesses quickly realize the importance of developing functional public relations strategies. If you frequently find yourself wondering whether there is something you are doing wrong, you probably need to go back to your public relations drawing board and restructure. Communities respond to companies they can relate […]
Opinions expressed by Entrepreneur contributors are their own. Businesses with websites need conversions to drive. A conversion is any meaningful action that a user takes that eventually leads to the possibility of generating revenue; it could mean purchasing a product, calling your business or even just watching a video. In any case, getting more conversions […]
Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though Bulgakov didn’t mean that in the context […]
Pinterest may even be considered by many professionals as the ugly duckling of social networks, but that is not what some companies think. With 433 million active users worldwideit’s possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely. In this article, we’ll list 5 brands […]
content marketing is essential to your company’s online success, but it isn’t always easy to formulate an initial strategy. Like all things marketing, what you choose not to do can be the most essential part of your strategy. It all comes down to asking yourself and your team questions to define the scope of your […]
Opinions expressed by Entrepreneur contributors are their own. At least two thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% of 13-35 year-olds send […]
YouTube’s previewed some new analytics options coming to Creator Studio, which will provide more data on what your audience is interested in, based on their search and engagement activity, and how they’re interacting with different topics across the app. The new elements will be part of YouTube’s ‘Search Insights’, which it first previewed late last […]