the Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Of course, the keyword in that definition for any business is “profitable.” No company can afford to […]
Your content marketing strategy is the secret sauce behind all your content success. It determines the who, what, where, when, why, and how of every piece you produce. A well-defined content marketing strategy also helps stretch every dollar and streamline production processes. Whether you want to grow website traffic, increase leads, or drive conversions, you […]
Facebook hit a new milestone in early 2023, reaching 2 billion daily users for the first time. In a constantly changing social media landscape, the world’s largest social network continues to hold its ground. So, what’s trending on Facebook right now – and how is Facebook changing in 2023? We’ve rounded up the most important […]
Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to find companies working with content, writing for blogs and creating websites in several languages, in order to talk with different countries. Today, we are no longer speaking about the importance of dominating the common language, which […]
Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what it can do for your business. So what is B2B content marketing? Well, you’re reading a prime example of it right now. We’re a business—and you’re a business (likely). And […]
An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a reel, will be shared from both […]
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You should have a social media promotion strategy in place for many reasons. But the tl;dr of all of them is: people are on social media. The rumors are true. And research shows 26% of people use social media to find products to buy. So not only are they there, but a quarter of them […]
Are you looking to create an effective social media marketing strategy? Want to learn the core disciplines you need to pay attention to? The team from MDG Advertising share their social media tips in this infographic. They break things down as follows: strategies auditing Technology paid media Content development Customer Response Compliance and risk assessment […]
Opinions expressed by Entrepreneur contributors are their own. You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The internet isn’t just where people will find […]