If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new design changes and trends. Although it’s essential to prioritize subject lines and content, you shouldn’t ignore the power of a well-designed email. Editor’s note: Want to be sure your emails work well across all […]
How to Create a Successful Content Marketing Strategy for Your Business In today’s digital age, content marketing has become an essential tool for businesses looking to connect with their audience and drive growth. Content marketing is a strategic approach to creating and sharing valuable content to attract and retain a defined audience, ultimately leading to […]
As you may know, content marketing can be one of the best methods of promoting your business and driving traffic to your website. However, while most content lives online, you can also produce downloadable content, like an e book. Downloadable content is a bit different from other types of content marketing because it’s often more […]
Your social media content marketing strategy outlines how you’ll use social networking to create and distribute content—but that’s not the end goal. See, most content creators and social media managers get lost in the process. And that leads to subpar content performance and missed business opportunities. In the end, you don’t want more contents. You […]
While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 items launched every year. With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain […]
Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media platforms. TikTok, YouTube Shorts and Instagram Reels have all seen meteoric growth, garnering billions of users. According to StatistaShorts alone boasts 30 billion views daily and […]
When we say “artificial intelligence” do you picture some ultrasophisticated lab, somewhere in Silicon Valley, creating mind-boggling tech that you will never be able to use? Well… That’s not the whole story. artificial intelligence (AI) is the widespread practice of incorporating smart machines and services into our daily lives — to make them better, more […]
Opinions expressed by Entrepreneur contributors are their own. There’s no denying that the way people consume content is at an all-time high and has changed drastically over the past few years. The quick morsels and tidbits of information that people seek can be found across different platforms and mediums, and the stakes are high when […]
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always remain the same, right?! And when we talk specifically about consumer behavior, the picture could be no different. With that in mind, it is important for us to constantly track these behavior variations, to make sure we […]
Everyone involved in marketing should know what branding is. But there’s so much more to “branding” than a logo and colors. Your branding story needs to appeal to a wide range of people, including customers, stakeholders, and even your own employees. Employee branding is a specific type of branding that doesn’t always get the same […]