Opinions expressed by Entrepreneur contributors are their own. There is no doubt that tik tok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainment — and this is […]
Global communications and the great scope or interconnections are helping us build the new paradigm of zero borders, and non-common language. We used to think: Who owns the language, owns the power. Languages are tools of power and have been so for centuries, since civilizations first existed. But has it been this way lately? There […]
Home Business Magazine Online Generally, when you search up the definition of recruitment you usually read something along the lines of a process where you actively seek out candidates to hire them. This task requires businesses to find and hire candidates. However, with recent unfortunate developments regarding the workforce, are they taking things too far? […]
There’s little question that the rise of social media has thrown the marketing world for a loop. In 2022 alone, an estimated 4.74 billion people use social media worldwide, a whopping 59.3% of the global population. Given continually changing trends, brands are still learning how to market on social media. Meanwhile, with the rise of […]
Opinions expressed by Entrepreneur contributors are their own. There are entire industries built on the premise of “Go big or go home” — wherein success is defined not necessarily in terms of profitability, but by the ability to find the big market, scale to meet it, then scale even more. The underlying concept is that, […]
Opinions expressed by Entrepreneur contributors are their own. Anyone can start a business other boost sales with traditional marketing methods, but to build a fire, you need more than products or services — you need a voice. Hundreds of brands have used powerful branding to attract attention and entice people to learn more about their […]
There are an estimated 12 to 24 million ecommerce sites across the world, with thousands more being created every day1. So, how can you possibly stand out in such a seemingly overcrowded space? The key to securing your place in any industry is to select the right market niche to serve. With the vast majority […]
The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if I told you with a little practice and minimal resources, you can create a strategy like an insider? Interviewing (when done correctly) can indeed be […]
Very few organizations don’t have a goal of boosting sales. It’s pretty much imperative. To keep growing your company, you’ve got to have revenue flowing in, which comes from new or repeat sales. Straightforward, but unfortunately, many sales teams take this to mean they simply need to work harder at what they’re doing. Sometimes, however, […]
Opinions expressed by Entrepreneur contributors are their own. Anytime I meet someone who works in demand generation, I ask them: “What tactics work best for you? Or do you have to do everything before any of it works?” They almost always chuckle and say, “You kinda have to do everything.” “Demand generation” is a broad […]