In 2021, Facebook rebranded to Meta, which now acts as Facebook’s parent company and oversees Instagram, WhatsApp, and Messenger. These four apps are known as Meta’s Family of Apps. For marketers, this means that Facebook is now thinking of itself as part of a conglomerate of apps, but this isn’t any reason not to drill […]
It’s no secret that digital marketing success is all about content production. Content helps brands connect with their target audiences, enhances customer experiences, and drives clicks and traffic through paid and organic channels. But when not created strategically, content can easily fall flat. So how do you make sure that your content actually has the […]
Before starting out Triangle Strategy review, let’s go back in time – it’s 1998 and you’ve just put Final Fantasy Tactics or Tactics Ogre into your PlayStation. The tactics RPG just made its way to the west and you’re wondering if we’ll ever get another game like it. Or maybe it’s 2003 and your first foray into […]
If following the news is part of your everyday life, then you’ve probably come across the term NFT several times in the last few months. The acronym that stands for Non-fungible tokens was elected the word of the year by Collins Dictionarywith a meteoric growth in its use of more than 11,000% in 2021. The […]
Romeo’s Gin has already established itself as a leader in Quebec’s ready-to-drink (RTD) cocktail market, but now it’s looking to take a commanding position in a faster-growing subsegment. The Duvernois Creative Spirits-owned brand is releasing three of its most popular drinks – gin tonic, gin fizz and gin spritz – in non-alcoholic versions, intended to […]
Opinions expressed by Entrepreneur contributors are their own. Link building is an integral part of today’s search engine optimization (SEO). In case you’re not familiar, link building is the practice of establishing links to your domain on external websites, usually publishers. Every link you create to your domain will give some “authority” to that domain. […]
Romeo’s Gin has already established itself as a leader in Quebec’s ready-to-drink (RTD) cocktail market, but now it’s looking to take a commanding position in a faster-growing subsegment. The Duvernois Creative Spirits-owned brand is releasing three of its most popular drinks – gin tonic, gin fizz and gin spritz – in non-alcoholic versions, intended to […]
When the pandemic hit in 2020, global retail sales took a hit. Although more people were shopping online than ever before, they were typically spending less. And retail experts expect this to impact customer spending habits long-term because of the added uncertainty around people’s livelihood. As a result, many businesses have to change their entire […]
Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party tools isn’t just recommended… […]
There are an estimated 12 to 24 million ecommerce sites across the world, with thousands more being created every day1. So, how can you possibly stand out in such a seemingly overcrowded space? The key to securing your place in any industry is to select the right market niche to serve. With the vast majority […]