It’s that time again. Social media managers everywhere are blinking our eyes and poking our heads out from behind our screens to take the lay of the land. We’ve got strategies to plan, and we need to know: which social media trends are going to change the game in 2022? Is TikTok going to overtake […]
If your business is aiming to grow your presence around the world, content needs to be carefully crafted to have maximum impact on the culture you are aiming for. Marketers need to consider the buyer persona in terms of demographics, interests, education, career, and identity. A global content marketing strategy also requires awareness of different […]
One of the most foundational elements of a successful marketing strategy is reaching your target audience – and this becomes extra challenging when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]
As marketers and business owners, we tend to make a lot of noise in order to get consumers’ attention. However, as they have become wiser, they have learned to better ignore what we accuse them of. To be successful, you should avoid this noise so that you deliver engaging and relevant content to your consumers […]
Weighing the options between paid vs social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of […]
Why do people buy anything? What makes them choose your company’s product over others? What motivated them to buy your book instead of any of the thousand other books being released? Why do they choose your service? It’s not necessarily because they think what you’re offering is the best. They might make that discovery down […]
In the digital landscape, it can be difficult to grab a lead or prospect’s attention. After all, with so many ads, articles, social videos, and product placements, the average internet user is surrounded by thousands of digital media every day. So highlighting is the main goal of digital marketers who want to interact with their […]
Content Marketing is constantly increasing the number of tools to increase the reach of the target group. One of them is gamification, with which you can increase the engagement of the company / brand, increase customer loyalty and personalize them. And all of this does not happen through advertising or complex strategic plans, but in […]
Today’s content-driven marketing requires a lot of research. As a digital marketer, you have to develop a content strategy with the help of data and analysis instead of instincts. Any content strategy that you think might work isn’t going to be as effective as you think. Your digital marketing strategy should effectively promote high quality […]
In 2019, the 10th Annual Small Business reached Saturday with a an estimated $ 19.6 billion in reported expenses. What should that look like in 2020? Nobody really knows for sure, but with the era of social distancing, opportunities arise and there is no one more resilient than a small business owner. While it is […]