How to create interactive assessments to your advertising technique

In the digital landscape, it can be difficult to grab a lead or prospect’s attention.

After all, with so many ads, articles, social videos, and product placements, the average internet user is surrounded by thousands of digital media every day.

So highlighting is the main goal of digital marketers who want to interact with their audience in a meaningful way.

Interactive content is one way to do this. It engages your audience with dynamic materials that encourage user participation and engagement.

While interactive content comes in many forms, such as online calculators, animated graphics, or 360 video, it’s a great way to use it in your reviews.

This article will help you understand what an interactive review is and give you step-by-step instructions on how to create interactive reviews for your brand.

What is an interactive assessment?

A marketing review is a tool used by companies to gather feedback from leads and prospects to better understand their weaknesses or questions.

An assessment can also help you gather important information about the identity of your brand, the current interests of your customers, their reaction to your products or services and much more.

While reviews are incredibly valuable to brands, getting customers and leads to act on the review is an entirely different matter.

It’s difficult to get in touch with leads to get their feedback as they often don’t see the value in it.

Even offering incentives can be deafening when your audience isn’t interested in filling in a ton of information.

Adding interactive elements to your review can be a great way to engage your audience and involve them in your review requests.

Even small amounts of interest that distract from the form and adding value to the experience can encourage your audience to fill in and complete reviews that would otherwise have sat in their inboxes.

➤ For better visualization, here are some examples of the interactive assessments we have created:

How do I create an interactive assessment?

To better understand how to conduct interactive assessments, follow the steps.

1. Start with yourself

The first thing you need to do is understand your business Buyers people.

A buyer persona is a profile of an idealized, fictitious buyer. It often includes a name, job title, demographic information, interests, vulnerabilities, and goals.

You should have a persona for each specific audience you are targeting.

Buyer Personas are fantastic tools to help you understand your audience segments. They allow you to find information about your buyers and know the best ways and formats to reach them.

Before creating your interactive assessment plan, it is important to understand your audience and what types of interactive content will appeal to them the most.

For example, if your audience is mostly men over 60, they are most likely not going to like bright, loud graphics and pop culture references.

Once you’ve updated your buyer personas for interactive review campaigns, you can brainstorm and come up with ideas for interactive elements that will engage and excite your audience.

2. Set your goals for interactive content

After you’ve identified your target audience through buyer personas and narrowed down the types of content that might be attractive to them, you can begin your interactive evaluation plan by adding your Content goals.

Goals are important in content creation as they structure your planning process and provide you with achievable goals.

Because if you create content without a goal, you have no way of measuring to see if your content was successful or if the time and money invested in the project was worth the result.

In this context, interactive content has many advantages over conventional content and has been shown to provide better support Achieve your marketing goals. Here are some areas where it can be helpful:

• Increases the average time a user spends on a page.
• Boosts your Click rate.
• Optimizes lead generation.
• Simplifies the collection of first-party data.
• Increases sales.
• Improves the overall picture Customer experience.
• Builds engagement and brand awareness.

It’s important to take advantage of these advantages to plan your interactive assessment goals, but remember that the ultimate end goal is to bring in responses and valuable feedback from your audience.

You need to plan the questions you want to answer from the key audience segments that the campaign is targeting.

Think about different ways to formulate questions to get the best answers from your ideal buyers.

3. Schedule the creation of the assessment

The next step in creating interactive assessments is planning production.

While most traditional content can be created quickly It usually takes much longer to distribute interactive content in your networks, as developing and producing high-quality interactive content is more time-consuming than writing a blog post.

The way it is incorporated into your interactive assessment strategy can be incredibly different. Finally, interactive content could include video productions or mobile app development.

Even if not every interactive evaluation is so diverse, the production time still has to be planned.

If the content you want to create requires a high level of production that your team cannot complete, you can hire a separate agency or company that specializes in creating interactive content.

These companies can be expensive, but will specialize in creating interactive content that leads to real results.

4. Execute your plan to create interactive assessments

There are a variety of tools you can use to create interactive content in-house if hiring an outside agency is over your budget.

Ions interactive, for example, helps you to bridge the stops necessary for development different types of interactive content and provides a platform to facilitate the process of creating content for your business.

The team behind Ion helps with the graphic design, writing, layout and marketing of your reviews to your clients.

To find the right tool for your needs, you may need to play around a little to test the skills and best decisions to create interactive reviews that match your goals.

Now that you have identified the best platform, you can start building your reviews based on the goals you set earlier.

As with any interactive content, you want to make sure that you test and run quality assurance on your reviews before you distribute them to your audience.

The smooth flow of interactive content is the key to higher success rates.

5. Start the assessment and share it with your audience

Now that you’ve created interactive reviews that match the interests and goals of your ideal buyer profile, it’s your job to start the review and share it with your audience.

There are many different ways to get your assessment in front of your leads and prospects, and you should use multiple channels to get the best responses.

You can promote your interactive assessment through Social media channels, including your regular feed and your paid ads.

You can also try emailing the link for your interactive assessment to a curated list of leads, or adding a button or pop-up on your website to direct traffic to the right page.

6. Collect customer data

The final step in a well-rounded interactive assessment strategy is to make sure that you are important Customer data.

During the course of the assessment, you will Gather feedback for questions and concerns that you have provided to customers, as well as personal information such as emails and names.

Having your customer data collected can be used to improve a number of business functions in your brand.

This data can fix issues in your shopper experience process and help you work on a strategy to revive brand identity or develop new marketing initiatives based on the weaknesses identified by your audience.

The personal information collected from you can also be used to create special, personalized messages to target audience segments and to provide you with new email lists that you can use for specific products and services that target respondents.

The data collected is not only useful, but also a reason for an interactive assessment So, first and foremost, you need to have a plan for reviewing and using the data you collect.

Otherwise you would not have sent the review at all.

Summary: It is not difficult to create interactive assessments

But every step in creating it has a purpose, and taking the time to strategy and plan your interactive assessment is key to success.

A well-conducted interactive assessment will bring you important insights regarding your business practices, your brand identity and your marketing approach.

If you’re a marketer looking to learn more about interactive content and how to integrate it into your content strategy, check out our resource. at Get started with interactive content.

You will learn everything you need to know about interactive content as well as important tips for getting started today!