Last week, I wrote about how social platforms are seemingly struggling to integrate generative AI, because generative AI processes, like image and text creation, don’t really fit on social platforms which are necessarily defined by human, “social” experiences. And they most certainly are trying: Meta’s looking to integrate AI via celebrity-influenced chatbots, and a new […]
Ways to Integrate Social Media Into Your Website With about 4.5 billion users, social media is essential to any business‘s marketing strategy. It helps boost your brand visibility, allowing you to get your business in front of many potential customers. It also allows you to build your brand’s authority online, building trust, transparency, and credibility […]
Oftentimes organizations use a large number of SaaS applications. And with a large number of user accounts for their employees and customers, it can get difficult for both the end user and the organization—end users have to memorize different credentials for multiple applications and organizations have to support multiple applications, and securely manage thousands of […]
Creating a new Twilio SendGrid email application can feel complicated. If you’re not an expert on email, all of the new concepts and jargon can be overwhelming. However, if you have a little bit of email knowledge and expertise, you might be tempted to dive right in. Our onboarding experts at Twilio SendGrid work with […]
Weighing the options between paid vs social media? We’ll save you some legwork: you’re probably going to want to do a bit of both. Paid and organic social are different beasts best harnessed for different goals. But for a holistic approach that balances awareness with conversion, it pays to know the pros and cons of […]
At ActiveCampaign, we’ve never met an integration that we didn’t like. Seriously, with 870+ apps and integrations, you can build your custom stack to close deals, grow your audience, and easily manage customer data. What makes us different from all the other platforms that promise the same thing? It’s the leading customer experience automation platform […]