Integrate Google Sheets with ActiveCampaign

At ActiveCampaign, we’ve never met an integration that we didn’t like. Seriously, with 870+ apps and integrations, you can build your custom stack to close deals, grow your audience, and easily manage customer data. What makes us different from all the other platforms that promise the same thing? It’s the leading customer experience automation platform that brings everything together to ensure your customers get the best experience possible and you get the opportunity to scale your business.

Businesses of all sizes use Google Sheets to track expenses, create schedules and calendars, and even track attendance at events. Smaller businesses just starting out want to keep costs down and efficiencies high, so Google Sheets is an easy-to-use, accessible option for them, and some even use it as some sort of entry-level CRM.

However, the difference between companies that are ready to scale and those that aren’t might depend on their use of Google Sheets. In this case, I’m talking about how companies use Google Sheets to regularly manage or update customer data, and how they keep the process clean for easy targeting and rapid growth.

No more data falling through the cracks

While it’s easy to keep track of things in Google Sheets, it’s just as easy to lose track of information or lose valuable hours trying to keep track of demographics, purchase, or interaction data. I’m not saying that you need to get rid of Google Sheets, but that the ActiveCampaign integration could do most of the work of managing and automating your data for you so you can focus on growing your business.

With the integration of Google Sheets, our users can better manage all customer data coming in or going out of Google Sheets into the platform. Because the repetitive tasks are performed automatically, you can drive successful, impactful customer experiences and retain customers at every stage of the lifecycle.

The power of this integration goes beyond just importing. Once the data is in ActiveCampaign, users can easily automate based on this data or routinely send updates to Google Sheets depending on a contact’s engagement. Whether a contact record is updated with tags and custom fields, or a deal is moved down the pipeline in CRM, users can quickly and easily keep track of customer information and customize every interaction based on their understanding of each person. In addition, you can regularly update data visualizations with information from ActiveCampaign automations and track the progress of your campaigns, deals, etc.

We developed ActiveCampaign to bypass our customers’ processes. By expanding the capabilities of our Google Sheets integration, users can automate tasks and have a better experience with the tools they know and love. We’re not here to tell you to ditch all of your tools in favor of our own platform, we’re not just allowing the tools to work together, but making you successful when they do.