How to show a stale hyperlink constructing technique inside out

Link building is an integral part of today’s search engine optimization (SEO). In case you’re not familiar, link building is the practice of establishing links to your domain on external websites, usually publishers. Every link you create to your domain will give some “authority” to that domain. Over time, you’ll get a far greater number of links from far better publishers, and your trustworthiness, at least in the eyes of Google, will begin to grow.

A good link building strategy can be the anchor for one highly effective SEO campaign. But if your strategy becomes outdated and immutable, the benefits will be gone.

What can you do to shake up an outdated SEO strategy and start seeing the best benefits of that tactic again?

The problems with an outdated link building strategy

If you continue to rank high and see a lot of organic traffic, you might see nothing wrong with consulting the same sources and building the same types of links over and over again. After all, the approach got you this far. However, tracking a stale campaign has several disadvantages:

• Declining Yields. Building multiple links on the same domain has some advantages. You’ll instantly get more exposure to your brand and opportunities for more referral traffic. However, each subsequent link you create on a domain becomes give less authority to your domain. In other words, each new link on the same source will bring less return. It is important to regularly check for new publishers and new link sources to counteract this effect.
• Lack of vertical growth. Most people know that reaching new publishers is important if you want your link building strategy to be successful. But in addition to growing horizontally, you should start growing vertically, reaching bigger and more prominent publishers as you climb the ladder. The only way to reach these bigger and better publishers is to create better content and push the boundaries of what you can achieve.
• Opportunities for competitors. Letting your campaign go stale also gives competitors an easy opportunity to outperform you. Once you drop your vigilance and stop investing in continuous improvement, all of your competitors have a critical chance to take advantage of your lack of diligence.
• Neglect of new publishers. If you want to stay current in your industry while remaining relevant to your audience, you need to constantly look for new publishers. Otherwise you might miss out on a newcomer in your industry. If you challenge yourself and allow your strategy to continually evolve, you can discover and utilize a multitude of new sources.
• Personal boredom and loss of quality. Another problem associated with “stale” link building campaigns is personal boredom, complacency, and sacrificing quality. If you are used to building links in a certain way or writing a certain type of content, you may eventually become bored or frustrated with the process. This in turn leads to a loss of quality in the material you produce. Of course, there can also be boredom also be a great motivatorso this might inspire you to create something new for your campaign.

Related: Get to know the 3 types of influencers

Ideas to shake things up

If you find yourself in the middle of a stale link building campaign, try these tactics to shake things up:

• Collaborate with other writers. Working alone can be daunting, so consider partnering with another author, link builder, or publisher you haven’t worked with in the past. You may be able to generate entirely new types of content or take development paths that were previously inaccessible to you.
• Mimic a competitor’s publishing strategy. Pay attention to what your competitors are doing. What type of content are they writing? Where do they publish? How are your links? You could come up with a whole new idea – or you could try to use their best tactics.
• Ask editors for new ideas. Talk to your current editors and any publishers close to you. You may have connections to other publishers or new ideas on how to revitalize your content writing.
• Create a whole new type of link. There are many different ways to build quality, natural links online, so consider branching. Helping a reporter with a story, donating to a charity, or networking with local organizations could be of great benefit.
• Outsource your strategy. It’s also worth considering outsourcing your link building strategy entirely. Let someone else come up with creative ideas!

Related: 9 ways your content marketing can generate leads and close sales

Your link building strategy doesn’t have to be completely new or constantly evolving to benefit your domain. However, if you want to reach your full potential, you need to evaluate your efforts and adjust them regularly. Keeping your campaign from becoming stale is one of the best steps you can take for long-term success.