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Niche Marketing
Romeo’s Gin finds a distinct segment throughout the RTD area of interest » technique
28
Feb
Feb
Romeo’s Gin has already established itself as a leader in Quebec’s ready-to-drink (RTD) cocktail market, but now it’s looking to take a commanding position in a faster-growing subsegment. The Duvernois Creative Spirits-owned brand is releasing three of its most popular drinks – gin tonic, gin fizz and gin spritz – in non-alcoholic versions, intended to […]
