How To Use Affiliate Marketing To Enhance Your Ecommerce Technique

E-commerce is growing in importance as people find it more convenient to shop online, especially when the pandemic breaks out in 2020. Now the e-commerce vertical is ready for 2021. But the initial hurdle remains: How do you position a certain product in front of the exact audience?

To remove that barrier and increase customer reach, there is a need to know a thing or two about affiliate marketing and advertising networks for ecommerce players.

How Ecommerce Players Can Use Affiliate Marketing

Imagine there is a digital shop with children’s bicycles that is launching an international seasonal sale. The shop offers a variety of options: the owner can place paid search ads, contact a multinational sales conversion agency, or hire an international marketing team.

However, what works best is localized and personalized advertising. And this is where a partnership between e-commerce players and affiliate marketers becomes profitable. You see, thanks to the impact they have on their viewers, affiliates are the pros at campaign optimization and local targeting.

How does it work? A blogger or website owner (an affiliate) recommends a merchant’s goods and gets paid every time a user buys goods through that recommendation. The purchase is the only action that is paid for.

Related: 8 Things I Would Like To Know Before I Started Affiliate Marketing

Benefits of Affiliate Marketing in E-Commerce

If you are wondering why merchants should use this type of online marketing, here are some of the benefits:

• Generates the right leads for your website.
• Helps you to track, control and measure your marketing success.
• Gives you serious value for money as it is performance based.
• Builds your brand awareness and business reputation.
• Promotes repeat sales.

How to promote an ecommerce listing

With the help of a suitable partner offer and an advertising strategy, you can maximize leads and sales from your ad.

Whether you are a small business or a business empire, here are some things to keep in mind to get the most out of your ecommerce affiliate programs.

1. Come up with an ecommerce proposition

Before you start looking for affiliates, it is important to decide what to promote and what results to expect. This will be your offer. What exactly is an offer? It’s an agreement provided by an advertiser to attract individual marketers. It can include details like your brand or company, commission rate, shipping information, product descriptions, landing pages, creatives, or images related to the product.

2. Direct the right products to the right people

One of the most common mistakes to avoid is shoving the entire ecommerce website down the throat of potential customers. Instead, your efforts should be directed towards fulfilling their demands. Identify the right products that meet the needs of each target audience.

Users ignore unspecific ads and campaigns that are irrelevant to their current needs. For this reason, online advertising must be targeted precisely.

3. Be time and location sensitive

Time and place are two critical factors in e-commerce. When you sign up for an affiliate program, consider the time and place as you develop your campaign.

Pay attention to differences in time zones. When are potential customers most likely to see your ads? These ads should only be shown to people who are within the geographic reach of your sales services.

4. Prepare your landing page

First off, your homepage shouldn’t be your landing page, mostly because the majority of viewers don’t pay long as we are all easily distracted these days. Remember, the ultimate goal is to convert as many leads into sales as possible.

You want to focus on the main headline (captivating and punchy), social proof, CTA (call-to-action), eye-catching media content (images, videos, etc.) and compelling texts (with advantages and product features). Timers, containers, lots of white space – these are the small details that make your landing pages even more effective.

Related: 3 tips for getting started in affiliate marketing

5. Provide visual elements to your affiliate marketers

The more attention it gets, the better. The higher the quality, the better. Visual content often works better than words. Or, combine the two masterfully and you have an affiliate offer that marketers are dying to promote.

Affiliate marketing in e-commerce requires high resolution images that visualize the products, their descriptions, their benefits and sometimes social proof. For this reason, you should always create high quality visuals and share them with your publishers.

6. Think about how you can track Your affiliate offer

To find out exactly how affiliate marketing is affecting your ecommerce website, you need to have a clear idea of ​​how many people click on your ads or links, how many of those clicks turn into prospects, and how many into conversions. Tools like Google Analytics or traffic trackers can provide you with the analysis you need to measure the success of your affiliate campaign.

7. Choose an advertising strategy (or let the affiliate network experts do it for you)

Another important aspect is choosing a suitable advertising strategy for your offers (if you are working directly with publishers). When you choose an advertising network like Google, you provide all the necessary information about your offering and affiliate marketing experts will decide how best to promote it. The same goes for affiliate networks.

Creating the best affiliate offers starts with the right products. Identify which groups of people would be attracted to your products and services. Pull patterns from their online behavior, align them where they can be found, and tailor your ad based on their prejudices.

Related: This is why teenagers are the affiliate marketing experts

This includes working with pubs with which they are in constant contact. Once you understand the target market, you can work together to create a highly productive affiliate marketing campaign that will drive more leads, conversions, and sales.