Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. 1. Broadcast Channels: Engage at Scale! Imagine having your own stage to […]
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which […]
Google announced it is testing generative AI technology to answer local specific questions within Google Maps. “Starting in the U.S., this early access experiment launches this week to select Local Guides, who are some of the most active and passionate members of the Maps community,” Google wrote. Google’s language models can now analyze Google “Maps […]
Google is in the process of reworking its popular Google SEO starter guide, which it initially released in 2010 and then updated in 2017. The starter guide is about 8,500 words right now, but it will be less than half that when the revised SEO starter guide comes out. In the Search Off The Record […]
In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get […]
Do any of these statements sound familiar? “You need a landing page.” “You need more landing pages.” “You can do that with a landing page.” You’ve probably heard statements similar to this, if not these exactly. After all, landing pages are powerful digital marketing tools that drive web traffic toward a specific action. Yet, many businesses […]
Opinions expressed by Entrepreneur contributors are their own. I’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content. However, it’s equally about going back and revamping older content so […]
Are you relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)? If so, you might be missing new followers and potential customers. Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Read […]
What is passive income? Passive income refers to money you earn with little or no active effort. It comes from sources other than your full-time job, side hustle, or a contracted client (in the case of self-employment). In any of those working relationships, youre expected to put in hours or churn out deliverables to get […]
With Valentine’s Day fast approaching, TikTok has shared a new guide to help marketers tap into the event, and create more resonant campaigns in response to key trends among TikTok users. You can download TikTok’s 9-page ‘Valentine’s Day For You’ guide for yourself here (with email sign-up), but in this post, we’ll take a look […]