Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Running a successful B2B business is about more than having truly next-level products and services. B2B buyers […]
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale […]
If you really want to look into hiring a financial advisor, start by searching http://www.napfa.org. You’re looking for a fee-only financial advisor (not one who charges AUM). Here’s an introductory email you can adapt and send: Hi Mike, I’m looking for a fee-only financial planner, and I found you on napfa.org. A little bit about […]
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. […]
Looking to make TikTok a bigger focus of your marketing effort in 2024? This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your […]
It might be almost 2024, but content is still king for businesses hoping to reach, attract, and convert their ideal clients. However, since the pandemic, what customers want has changed dramatically. Yes, they still want great content at each stage of the sales funnel to help them make buying decisions. But they increasingly want to […]
Omnichannel activities are now synonymous with online customers. People can shop on your website, from their phones, in stores, and even through social media. McKinsey & Company found that 81% of customers researched items on multiple channels before buying a single product. With omnichannel personalization, it always feels like you’re reading a customer’s mind and […]
Most buyers want customized product suggestions when shopping online, making personalization a must-have for ecommerce businesses. In fact, a Zendesk report shows that 62% of shoppers prefer personalized recommendations to general ones. And 60% can tell when suggestions are customized. By recommending items customers might be interested in, you can significantly enhance engagement, boost conversions, […]
The writing industry is so vast that many people will have at some point likely wondered if they should pursue a career within it. With writing being an essential part of everyday life, the opportunity to translate that experience and knowledge into an income has greater potential than many other industries, but it also means […]
In 2023 and beyond, a great website is more than just something helpful to have at your disposal. It’s the place most of your existing and future customers will go to connect with your brand or take a closer look at what you have to offer, so it needs to cover all the right bases. That means […]