In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T […]
Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk […]
Ever seen an Instagram emoji fail IRL? Maybe your grandma used an eggplant emoji in a… compromising place. Or, your uncle was trying to be funny and added the poop emoji to his bio. Yikes. Whatever the case, emoji etiquette exists. Understanding the meaning and placement of emojis is essential to avoiding terrible, embarrassing communication […]
Struggling to keep on top of all the different social media video specs? We were, too. Social platforms change like the tides, with algorithms and best practices updating constantly. That’s why we’ve made it our mission to be the go-to resource for all things social media, including up-to-date social media video specs. Read on to […]
Today, around 23% of all online sales go through a dropshippper. Retail experts expect the industry to grow by 28.8% by 2025. The hardest part about becoming a dropshipper is setting up your business. This guide will provide you with crucial information on how to start dropshipping. What Is Dropshipping? Before choosing this path, make […]
Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content. According to research conducted by the National Association of Realtors (NAR), around 73 […]
As much as you might love marketing your brand with billboards or radio ads, the fact is, social media for business has to be part of your marketing strategy in 2023. Sorry! Social media is an essential way to reach your customers, gain valuable insights, and grow your brand. If you’re avoiding this powerful communication […]
Raven Tools is an SEO, marketing, and auditing tool. It’s cloud-based and is designed to be used by agencies, media companies, in-house marketers, and freelancers. It’s a useful tool but it can be a little tricky to get used to at first. That’s why I’ve put together this comprehensive guide. I’ll show you how to […]
If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. But how does it work? And is it any good? In this guide, I’m going to take you through all of SpyFu’s features. I’ll show you how to use […]
One of the keys to running a successful business is funding high-value projects. However, funding these projects can be tricky if you need to learn how to budget them properly. A budgeting tool can help with the calculations, but it’s still imperative to understand all the different facets of budget management. The good news is that learning […]