Google Search and Google Maps have become the two favorites Digital marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them. If we type “IT store + CITY” or “Pizza near me” in Google Search, […]
According to BuiltWith, more than 187,500 live websites using Magento, including giants like Nike, Samsung, Nestle, and many others. There are multiple reasons why ecommerce businesses choose Magento for their websites. With the Magento platform, retailers can easily adapt and stay ahead of changing client purchasing habits. It allows you to customize and grow your […]
It is hard to believe we already have half the year behind us. If you’ve fallen behind on your resolution to submit to a short stories contest, don’t wait until the new year to get started. It’s not too late! There are still plenty of reputable writing contests coming up in the back-half of 2023 […]
This is my guide to search engine optimization (SEO) basics for all you beginners out there.If you want to: Learn why SEO is important and how it works. Discover the different types of SEO and their benefits. Get some actionable tips on how to use SEO for your website. Then this is the blog you’ve […]
Gone are the days when you could develop a following without a website. Even as an established business, your online presence matters more than you may realize. Think of it this way: Your competitors are all online, and if you don’t have a website, they’re going to capture all the traffic that could be yours. […]
Successful businesses are built on strong relationships. And that means really understanding your customers and prospects. What problems do they have? Where are they in the customer journey? What products are they most likely to purchase? Answering those questions requires data. More data than a spreadsheet or series of emails can handle. What you need […]
Why do deals feel so good? A fave retailer drops into your inbox with the subject line, “30% off everything + free shipping. 3 hours only!” Is that an actual shiver of thrill you feel? Who knows — maybe you’ll think about it later. After you’ve snagged those items you’ve been eyeing forever (or at […]
Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO, is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some […]
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still June. But if Christmas is a time that warms the sales of your businessthe time has come to prepare — and TikTok knows it well. The media application has just released the 2023 Holiday Marketing Playbooka […]
If you want your content to get in front of as many people as possible (and isn’t that the whole point of this social media thing?), embracing an Instagram hashtag strategy is key. Hashtags are a powerful tool for discovery on the photo- and video-sharing app (and, tbh, on all your other favorite social media […]