Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing? (Spoiler: It’s not.) Or maybe you think it’s basically just social media advertising? (Second spoiler: Also no. That’s something else altogether.) In short, social selling allows your business to zero in […]
A blog is a web page frequently updated with fresh, helpful content. Most blogs feature a friendly, conversational style that engages readers and delivers valuable information they might be looking for. Well-run blogs are also effective, essential ways to supply your site with quality content that helps boost your SERP rankings. You don’t need to […]
Home Business Magazine Online Education is one of the most significant investments that anyone can make in their future. As the world becomes more interconnected and globalized, there’s a growing need for individuals to have an international perspective and a broad range of experiences. For many students attending an international school is an excellent way […]
Mother’s Day is coming up (5/14), and Reddit has published a new guide that explains why its platform could be a valuable consideration for your Mother’s Day marketing push, and how to connect with Redditors around the event. The 16-page guide includes a range of notes and pointers to help optimize your Mother’s Day approach, […]
Depending on what you choose to do during your writing career, you might or might not need to know how expository writing works. This article will be your complete guide to expository writing so you can understand the basics and start writing your piece. For the most part, if you do any nonfiction writing, you […]
Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what it can do for your business. So what is B2B content marketing? Well, you’re reading a prime example of it right now. We’re a business—and you’re a business (likely). And […]
Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power […]
Home Business Magazine Online Drones are an essential technology in today’s world. You can use drones in your small business to boost productivity, reduce operation time and energy, and obtain reliable outcomes. For instance, you can use them to make quick, cost-effective delivery solutions to serve your clients from order to handoff. The increased popularity […]
Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I take the plunge? Or will this be a time-consuming piece of digital fluff thrown onto […]
Thanks to massive marketing tech improvements and ad space availability, finding new customers has never been easier. Finding the right customers, however, is a little more elusive. Account-based marketing flips the traditional marketing approach on its head by first identifying key accounts you want to sell to and then targeting them specifically. With account-based marketing, […]