Although they’re “just” for your own employees and colleagues, company newsletters shouldn’t be taken for granted. When you learn how to do them right, they can be effective communication tools that’ll help to keep your team informed, engaged, and entertained. Below you’ll find the pointers, examples, and company newsletter ideas that you can bring back to […]
The holiday season represents a time of heightened anticipation—whether you’re a consumer or a marketer. For retailers, November and December account for about 19% of total annual sales. And the National Retail Federation estimates American businesses will earn over $960 billion during the 2022 holiday push. In other words, the stakes are high. There’s still […]
Home Business Magazine Online The 2022 holiday season is now upon us! As 2023 quickly approaches, business owners and startups are finding time for peaceful moments with friends and loved ones. It is so essential to take a breather, regroup, plan ahead, and rest up before a new year. Live with a present moment awareness […]
Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments give your social media performance perspective. That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to […]
There are currently 4.62 billion social media users worldwide—over half of the world’s population. You can reach wider audiences and grow your business within this huge pool of people. But in the busy world of social media, getting to your prospects is easier said than done. This is where social media advertising can help. When […]
Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source tumblr‘s one of those familiar names and […]
Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you can’t do a lot if you’re not attracting new customers. The problem is that many of us get so excited at the prospect of capturing more and more leads that we forget that there’s a lot […]
You know the feeling: your skin tingles with excitement as the curtain rises on “Hamilton,” your pulse races as you cheer the home team from the stadium stands, or your body dives headlong into the ocean as your limbs mingle with the salty water. Humans are sensory creatures. We survive by interacting with our environment. […]
You can listen to the article (narrated by a real person): Are you unhappy with the number of leads your company’s website is generating for you? If driving traffic isn’t the problem, then I’ve got bad news for you – it’s your website. *dun dun duuuun* Don’t worry, though. I’m not going to tell you […]
With millions of searches made daily, Google is one of the best places to invest your paid marketing dollars. Not only does the platform let you reach millions of users around the whole world, but it also promises a pretty decent return on investment. Data shows that Google Search and Ads can get you an […]