When it comes to SEO, there’s no such thing as too thorough. The more you can do to help Google’s crawl bots understand, classify, and rank your website, the easier it will be to reach your target audience. Schema markup is one underutilized factor that can really help move the needle in your site’s favor […]
The world of SEO (Search Engine Optimization) is a big, complicated, and competitive place. So much so, that it may feel like you may never outrank your rivals. But don’t despair: a little spying on your competitors’ SEO tactics goes a long way. An SEO competitor analysis is the process of evaluating and analyzing your […]
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics […]
CRM dashboards provide a centralized view of your business’s data, sales, and key performance indicators. Your customer relationship management (CRM) solution contains a wealth of essential data on your customers, leads, in-progress deals, marketing campaigns, and more. But it’s not enough just to store that information. You need to be able to access it quickly […]
Instagram is constantly pushing the boundaries of what a photo-sharing app can be. This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of […]
Although you don’t need to send every single type of email in existence, confirmation emails are one of the important ones to consider. Here’s what this post covers: What is a confirmation email? Why are confirmation emails important? Types of confirmation emails 7 email confirmation best practices How to set up confirmation emails What is […]
If you’re serious about your website ranking higher on Google, knowing the critical components of an effective on-page SEO strategy is essential. That’s why this on-page SEO checklist and guide are tailored for you. It’s the difference between getting organic traffic, ranking high on the search engine result pages (SERPs), and gaining the authority your site […]
Amid the chaos of the various platform changes and updates of the past few months, it may have been hard to focus on the key element for your business, in running ads, and maximizing your audience reach across social apps. For that, you need to know where your specific audience is most active, rather than […]
Let’s just get this out of the way off the top: people who work in healthcare are heroes. And sometimes even heroes need the right tools to do their best work. Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics […]
Google Search and Google Maps have become the two favorites Digital marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them. If we type “IT store + CITY” or “Pizza near me” in Google Search, […]