With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics […]
I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they “hate it” and about 26% said they have “somewhat negative” thoughts on GA4, so that is about 3/4th of SEOs saying they are not pleased with GA4. Please note, this story was posted yesterday but I had […]
As the largest search engine in the world, Google processes billions of search queries every day. Because Google handles so much information, it’s a valuable resource for businesses and advertisers who want to understand their audiences better. However, as the world moves toward a more private internet experience, the rules are changing. As a result, […]
As we approach the Google Analytics 4 migration deadlineGoogle Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is almost approaching. Universal Analytics […]
The market is in turmoil once again, as Google has announced its definitive, new update! There is lots of news in the media that is causing a shock to the data market, announcing that Google’s Universal Analytics or GA3, as many know it, will stop working in 2023to be replaced by GA4. I feel like […]