You’ve just checked the metrics on a piece you wrote a few weeks back and are horrified. Somehow, without you picking up on it, the impressions on that killer post you put together have dropped considerably. This leaves you with two options: Write more content to keep people coming to your website, or Refresh the […]
Outstanding products and excellent customer service are no longer enough to help a business succeed. Top SERP rankings and websites packed with helpful authority content are digital-age necessities, so a reliable way to generate all that content is a must. Partnering with a team of experienced freelancers, including freelance content writers, can help you reach […]
So far, Google’s official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn’t matter if a machine wrote it or a human. But John Mueller of Google doesn’t seem too positive about the […]
As a digital marketer, you understand how complicated it can be to follow all the best content marketing practices. There are many things to remember regarding content SEO, distribution networks, customer experience, and content creation. To be successful, however, you need to be able to manage all of those moving parts. content cloud management is […]
As an organization aiming to boost its visibility, strengthen its authoritativeness, and increase sales, you should have a solid content creation strategy in place. One of the content types that should be produced regularly is blog posts. With the frequent posting of high-quality blog content, you can achieve the three goals mentioned above – and […]
the Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Of course, the keyword in that definition for any business is “profitable.” No company can afford to […]
Looking to update your SEO approach? Building out your strategy under content pillars can be a beneficial process, providing more in-depth insight into key areas and elements, which can then help your pages rank better in Google Search. It can also help you come up with more content ideas, build your niche authority, and guide […]
From the outside looking in, customers only see the great products, useful services, and cohesive brand identities that make their favorite brands irresistible. They don’t realize that all of that is the result of clever content creation and marketing. Great, well-optimized content is how most new customers find new brands to love. The right content […]
Everyone knows the feeling of sitting on the couch with drinks and snacks waiting for the next episode of your favorite show to come on. As the opening credits begin, an air of excitement builds up and keeps you coming back week after week. What if your content marketing strategy could elicit the same response? […]
Whether you’re trying to become a content creator or you want to tap into social media content for your business, now is a great time to get started on social media. Social media marketing has one of the best ROIs, and when you create high-value content, there’s no limit to how high interest in and demand […]