As you may know, content marketing can be one of the best methods of promoting your business and driving traffic to your website. However, while most content lives online, you can also produce downloadable content, like an e book. Downloadable content is a bit different from other types of content marketing because it’s often more […]
Running a law firm is a lot of work, regardless of whether you’re big or small. For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. However, investing in something like content marketing can help increase a firm’s client list and ensure continued, long-term growth. To […]
In part onewe learned about who is Igal Stolpner, and in part two we dive into the topic of international SEO. Now we dive deeper into this topic and dig into AI-translated content and Google Maps and local results, competitive analysis and Google algorithm rollouts globally. He said the concept of using translation tools to […]
Publishers who use Google’s Reader Revenue Manager to monetize their content and engage their audiences officially have a brand new tool to start getting excited about. Google has just introduced a new Search Console report designed to make connecting with readers even easier and more intuitive. The report, a rich results option called “Subscribed Content,” […]
What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months we will see more minor updates to Google Search to embed AI throughout; this is code-named Magi. Google’s April […]
Producing, creating, and distributing great content make a business stand out. Content is one of the most powerful tools of digital marketing, so having a clear process and ownership of your content creation is important for businesses that want to succeed. In order to have control over your content, it’s helpful to employ the services […]
Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below. Google’s creating helpful content guides added a new section for page experience and wrote: “Provide a […]
Your social media content marketing strategy outlines how you’ll use social networking to create and distribute content—but that’s not the end goal. See, most content creators and social media managers get lost in the process. And that leads to subpar content performance and missed business opportunities. In the end, you don’t want more contents. You […]
One of the best ways to market your business is through content marketing. By developing customized blog posts, white papers, e-books, and more, you can attract more traffic to your website and increase your conversion rate. When developing a content marketing strategy you’ll likely need to outsource much of the writing to a professional copywriter. […]
Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.” John Mueller, Webmaster Trends Analyst at Google, was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam. He also added that […]