Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems. Ginny said on Twitter “The shift to ads automation is seismic & dovetails with the evolving privacy landscape […]
Sponsored Article 20 May 2022 The AZ series of stepper-based servo motors from Oriental Motor has established a niche for high-performance and unmatched positional accuracy for 750W and below applications. In a relatively short period of time, the AZ series of closed-loop stepper motors has carved a niche in the automation motor sector. The series […]
In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about his company, how he focuses on customers over his own business growth. He would like to grow but he first […]
Today’s buyers have unlimited choices, making it harder to keep customers and earn new ones. The deciding factor for a purchase often comes down to the relationship a customer has with the business, making every interaction a crucial touchpoint. With important communications coming from transactional emails like order confirmations, billing notifications, and updates that occur […]
Nobody likes tedious tasks; that’s why we invest in business technology. And that makes it all the more frustrating when you find your marketing initiatives delayed because you must input a step or upload a list manually. Marketing automation workflows are the solution that makes your marketing faster, more efficient, and more effective. When you […]
Marketing automation may sound more like a fancy tech buzzword than something an educator should care about. But this could not be further from the truth. After all, attracting new students is not that different from generating leads. You need to carefully nurture prospects from the first time they stop by your website or social […]
Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you engage in some social media automation We’re not talking about bots here. We’re talking about using social media automation tools that benefit marketers and audiences alike. That means reducing the time spent on repetitive tasks, […]
Do you ever wonder how you and your team could save time on manual tasks such as data entry, marketing, or recruitment? The answer may be business automation. Business automation can save you money, eliminate errors, and unleash your team’s creativity. It boosts productivity by streamlining your business processes, and it can even improve your […]
When it comes to B2B marketing, automation has been under everyone’s radar for a while now. It’s not only a matter of deeper integration of technology into our lives, it is the ever-potent desire of large and mid-size companies to scale effortlessly. For businesses that already employ several hundred workers who are oftentimes scattered across […]
As marketers, we are faced with new challenges every day. The market is continuously changing, and privacy regulations are rising in a landscape disrupted by a pandemic. Not only that. It’s getting more difficult to grab our audience’s attention in an increasingly digitalized lifestyle. Audiences have more media at their disposal and are using them […]